Teamlead SMM Manager

Personal Clothing Brand + Client Projects | Freelance ▸ Launched a personal clothing brand from scratch using advanced AI tools. Running paid ads on a $150+ monthly budget, generating consistent sales with content hitting 100K+ views. ▸ Built the whole brand independently: visual identity, product direction, ad creatives, copy, and organic social strategy using AI-assisted workflows throughout. ▸ Still taking on creative direction work for select clients in fashion and lifestyle.

▸ Handled social media and digital ads for a property dealership covering residential and commercial listings across Facebook and Instagram. ▸ Made the listings worth looking at: tour videos, clean carousel layouts, copy that got to the point. Properties got inquiries faster. ▸ Ran geo-targeted ad campaigns to generate buyer and renter leads. Tracked cost-per-lead weekly and moved budget to whatever was converting.

Grew platform social presence to 500K+ monthly interactions across Facebook, Instagram, and WhatsApp, promoting partner universities in Cyprus to a global student audience. ▸ Built and managed a content calendar covering programs, scholarships, and student life. Designed for a 6 to 12 month student decision cycle. ▸ Drove 1,000+ student leads and inquiries through content, webinars, and live Q&A sessions. Multiple students enrolled into top universities in Cyprus as a direct result.

▸ Managed creative direction for a portfolio of cosplay and lifestyle creators with a combined Instagram audience of 4M+, across concurrent and sequential engagements. ▸ Each creator had a distinct audience and voice. Nothing was templated. Content approach was built per account. ▸ Owned the full creative layer: mood boards, content concepts, visual briefs, production direction. Creators focused on shooting. I handled everything else. ▸ Content regularly pulled millions of views and likes per release cycle with strong engagement rates. Results driven by repeatable systems, not one-off moments.

▸ Built social channels from near zero to 5M+ monthly interactions at peak, Facebook and Instagram combined, consistently beating quarterly targets. ▸ Top Reel hit 1.9M organic reach, with several others landing between 500K and 1M+. Repeatable creative formula, not a one-off. ▸ Ran the full content pipeline in three languages (EN/RU/UR): briefs, design coordination, scheduling, and post-performance reviews every week. ▸ Managed $100K+ in influencer spend across Telegram and Instagram: sourcing creators, negotiating rates, briefing content, and holding partners to performance benchmarks. ▸ Kept community response time under 2 hours across all channels (comments, DMs, support handoffs) even during campaign peaks. ▸ Ran Meta Ads with ongoing creative and audience testing. Adjusted weekly based on CPE and CTR. No guessing.

▸ Managed social media presence across six platforms simultaneously: Instagram, Threads, Facebook, LinkedIn, TikTok, and YouTube Shorts — with no separate content team. Planned it, wrote it, briefed visuals, tracked performance, and adjusted weekly. ▸ Developed and maintained monthly content calendars per platform, with separate tone and format frameworks for each. Repositioned Alpha Star from a listings service to a luxury advisory brand — a shift the CEO credits directly to this work. ▸ Built and wrote in the Elena Yurgeneva content persona: Reels, LinkedIn posts, Instagram and Threads captions, and YouTube Shorts copy. Consistent voice across every format. ▸ Built a LinkedIn UHNW outreach framework from scratch: connection notes, follow-up sequences, and day- one message templates across five audience segments including buyers, investors, property owners, and co-brokerage partners. ▸ Developed AI-assisted prompt frameworks and editorial guidelines for consistent content production at scale. AI-generated output that didn't read like AI. ▸ Handled monthly social media reporting across all platforms: tracked metrics in Excel, identified trends, and changed content direction based on what the numbers showed. ▸ Prepared briefs for AI-generated campaign visuals working to the brand palette of deep navy and gold. Specified composition, tone, and style per post, and ensured written and visual elements were cohesive at volume.