Senior Multimedia Designer

— Owned the company’s entire design direction from 0→1 across 3+ digital brands for 6 different markets, independently driving brand, web, marketing, product, presentations, metaphors, case studies, visual benchmarking. — Built 3+ marketing CMS websites on Webflow across multiple brands, managing the entire lifecycle from core visual direction and layout concepts to launch, SEO optimization, and post-launch architectural development. — Built brand and communication design across multiple company brands and business directions, developing visual systems, social media, marketing campaigns, presentations, case studies, commercial materials, and offline assets for different communication goals. Crafted visual metaphors for 3+ brands and partially visual marketing narratives. — Shaped the visual identity and project presentation from scratch, defining how digital products are structured and communicated. Developed a comprehensive master brandbook (covering typography, color theory, and grid systems) 
to ensure 100% brand consistency across global markets. — Worked cross-functionally with leadership, marketing, product, and engineering teams across multiple digital products, translating business requirements into UX/UI and visual solutions while balancing brand consistency, product constraints, and production needs. — Delivered design as an embedded member of client teams, adapting to different products, business contexts, and workflows while contributing from early concepts through production.

— Initiated and led the automation of a legally complex document workflow within a secure backend platform, eliminating physical document delivery between facilities and reducing document delivery time to zero. — Led the redesign of a large Ad SaaS platform for advertising management and broadcast operations, working across complex workflows, existing architecture, and established UI systems. — Designed a B2B health care product for clinical partners, translating complex domain requirements into structured digital workflows and interfaces. — Designed and scaled a universal design system for core products and custom client projects, establishing reusable UI patterns, guidelines, and components across multiple teams. — Contributed to design hiring and team development, conducting candidate interviews and mentoring

— Designed digital experiences and marketing materials for startup clients, working across product UI, websites, presentations, landing pages, and client-facing visual concepts for companies at different stages of growth. — Designed and developed the company’s corporate website, establishing its visual direction and translating the brand into a complete web experience. — Created the design platform for an international wish-list application, developing its core visual language, interface system, and product experience. — Worked closely with founders, PMs, developers, and designers across client projects, contributing to concepts, presentations, prototypes, and production-ready UI.