Middle Performance Marketing Specialist

Planned, launched, and optimized Google Ads campaigns for clients across multiple industries, improving ROI and conversion rates. Developed tailored advertising strategies and media plans, determining the most effective campaign types for each business. Conducted in-depth website audits, competitor analysis, and niche research to identify growth opportunities and optimize targeting. Implemented GA4 and Google Tag Manager, setting up goals and conversion tracking to measure campaign performance accurately. Monitored, optimized, and scaled campaigns, maintaining or exceeding target KPIs and achieving measurable business growth. Prepared and presented detailed performance reports, providing actionable insights and recommendations for clients. SKILLS Google Ads management, optimization & scaling Media planning & campaign strategy GA4 & Google Tag Manager setup Conversion tracking & KPI monitoring Website audit, competitor & niche analysis Keyword research & ad copy creation Languages: Azerbaijani (native), English (basic speaking), Russian (native)