Middle Digital Marketer

Marketing Manager with over 5 years of experience driving brand growth in e-commerce and digital channels, currently working at Procter & Gamble — a leading international FMCG company. I specialize in developing and executing marketing strategies on marketplaces, launching digital and media advertising campaigns, and optimizing marketing investment for maximum ROI. At P&G, I am responsible for the marketing development of company brands within the e-commerce channel and their promotion on the largest marketplaces, as well as growing the Pampers brand across both offline and online retail (including Magnit). My work spans the full marketing cycle: strategy development, campaign planning and execution, budget management, performance analysis, and cross-functional coordination with internal teams and external agencies. Key achievements in this role include managing a commercial contract with a marketplace partner worth over 200 million rubles, growing brand market share on the marketplace by more than 10%, doubling the CTR of media advertising through creative and format optimization, and consistently improving the ROI of brand promotion campaigns. Before joining P&G, I built a strong foundation in data-driven decision-making. At the Moscow Export Support Center (Mosprom), I worked in digital and product analytics, developing KPI dashboards, preparing strategic materials for senior management, and driving process optimization — increasing operational efficiency of managed areas by 20% and launching a digital service that improved user conversion. Earlier, at the Central Bank of the Russian Federation, I worked in People Analytics, building HR and operational reporting systems, visualizing data for stakeholders, and implementing structured, data-based approaches to candidate evaluation. This combination of experience — analytics-driven roles early in my career and hands-on brand marketing in a global FMCG environment — has shaped my core strength: the ability to connect strategic marketing decisions to measurable data and business outcomes. I don't rely on intuition alone; I build campaigns and strategies grounded in performance metrics, consumer response analysis, and continuous optimization. I hold two master's degrees from Lomoносov Moscow State University: one in Public and Municipal Administration and another in International Relations (World Politics), which gave me a strong analytical and strategic mindset alongside my practical marketing expertise. My core skills include e-commerce and marketplace marketing, digital and performance marketing, brand management, trade marketing, campaign and project management, media planning, marketing budget management, and consumer marketing. I speak English at an upper-intermediate (B2) level and Spanish at an intermediate (B1) level. I am currently looking for opportunities in Marketing Manager or Digital Project Manager roles, ideally in companies with a strong data-driven culture and a clear path for career growth. I am open to opportunities across company sizes — from large international businesses to fast-moving startups — as what matters most to me is the quality of the challenges, the team, and the opportunity to grow. Remote work is a required format for my next role. I'm particularly interested in continuing to develop in brand marketing, digital marketing, e-commerce marketing, consumer marketing, and trade marketing — building on the foundation I've established at P&G while taking on greater strategic responsibility.