Marketing Manager

• Own the inbound lead-generation funnel for a B2B freight forwarder, from paid and organic traffic through landing pages, web forms, and lead magnets to qualification and hand-off to Sales, against monthly target of qualified B2B inquiries. • Ran a full channel audit that exposed gaps in lead attribution, gated content, and email nurture, then launched two gated lead magnets to capture and qualify higher-intent leads. • Rebuilt the sales CRM pipeline (opportunity master, activity log, stage, and priority fields) so every lead can be traced from first inquiry to closing; working to keep Marketing copied on sales threads from quotation to deal to close the lead-quality feedback loop. • Launched lead generation for new markets, the Middle East, Europe and Central Asia: geo-targeted landing page and supporting content built around high-intent, long-tail search terms for the flagship multimodal product. • Developed saless and enablement materials for sales managers, connecting marketing messaging to the sales process from first contact to closing. • Align marketing strategy with Board of Directors priorities, translating their direction into actionable plans and adapting campaigns quickly as business needs change. • Set up lead-source attribution with channel-specific contact emails, so every incoming lead could be traced to its channel and offline events measured alongside digital ones. • Moved SEO keyword and ad targeting away from broad terms toward high-intent, route-specific queries, informed by competitor keyword analysis. • Translate corporate strategy into annual and quarterly operating plans with KPIs, budget, owners and timelines. • Coordinate designers, contractors, Sales and Operations on campaign launches, and train the marketing team on data-driven decisions, campaign strategy and KPI analysis. • Oversee branded and printed materials for exhibitions and partners (brochures, booth graphics, brand patterns, corporate gifts, and merch), including proof control before production. • Managed exhibitor participation at 4 international air cargo trade shows (Munich 2027, Shanghai 2026, Shenzhen 2025, Tashkent 2023), owned each event end to end: booth selection and ordering, placement negotiation, branded booth design and graphics, print materials, team visas and on-site coordination. • Led a company-wide rebrand that strengthened market positioning and brand recognition. • Implemented automation initiatives that cut manual workload and made reporting and lead handling more reliable. • Managed Google Ads for 2 company entities targeting the Middle East and Central Asia, growing impressions by 70% and conversions by 25%. • Designed and built the company website with Google Analytics 4 and Google Tag Manager conversion tracking, increasing engagement by 30%. • Designed and ran targeted email campaigns that increased lead generation, lifting engagement and conversion rates by 20%. • Implemented SEO strategies that improved search rankings by 40%, reaching #1 in Uzbekistan and Central Asia. • Created and distributed press releases that earned ~300 high-value backlinks (Bloomberg, Yahoo News, Air Cargo News and more), growing website authority by 13% in the first quarter after launch. • Developed annual and campaign marketing plans, setting objectives, channels, budgets and performance targets. • Built the marketing function from the ground up, designing all collateral and establishing the supplier base of printing agencies, factories and production partners. • Wrote website copy, blog posts and articles for international industry magazines. • Organized the company’s annual ESG / CSR event, supported by the American Chamber of Commerce, gathering 70+ participants from leading companies, plus other yearly corporate events; managed the program, invitations, partners and on-site execution. • Developed the marketing plan, conference presentations and materials for Turkish Cargo Uzbekistan under the CSA terms.