Digital Marketer

• Planned, launched, and managed paid social campaigns on Meta Ads (Facebook & Instagram) for casual mobile games - campaign setup, budget allocation, creative testing, and optimization end to end. • Tested static and video ad creatives across formats and geos, iterating on concepts based on performance data. • Analyzed campaign performance and audience behavior to refine targeting and scale the best-performing campaigns. • Built the UA and reporting process from scratch with no historical data, giving the team clear visibility into campaign performance and acquisition costs.

• Recruited, onboarded, and activated 20+ new affiliates in the travelling vertical , working with CPA payout models. • Supported partners with offer selection and traffic optimization, increasing revenue from active partners by ~15–20%. • Monitored traffic quality, applied basic anti-fraud checks, and improved quality through preliminary affiliate screening. • Negotiated individual partner terms and analyzed performance metrics.