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    Chief Marketing Officer (CMO)

    Negotiable
    Russia
    Moscow
    Full
    Remote
    Work experience
    16 years 9 months
    Last work experience

    Faberlic

    Head of Category Management and Innovation
    6 months

    About

    About
    Senior commercial and general management leader with 18 years of experience across cosmetics, fashion, retail, and FMCG, including executive P&L ownership and marketing leadership. Experienced in managing brand and product portfolios, financial management, commercial strategy, procurement, and cross-functional teams, with international business exposure in Eastern Europe, Germany, China, and Europe. Built a contract manufacturing business direction from the ground up and led the full operating cycle of a cosmetics business, from production and finance to sales and marketplace launch. Brings hands-on portfolio leadership and commercially grounded execution to a diversified group of businesses.

    Affiliate experience

    No data available

    Work experience
    16 years 9 months

    May 2026 - October 2026
    (6 months)
    Faberlic
    Head of Category Management and Innovation
    • Managed the portfolio across skincare, makeup, and fragrance categories. • Led the full innovation lifecycle, from product concept and design through fragrance and component selection, cost and volume calculations, and launch preparation. • Developed brand strategy covering the product matrix and pricing corridors, and analyzed commercial performance using Gross, Margin, and COGS.
    August 2024 - October 2026
    (2 years 3 months)
    Jardin de Rosas
    Founder; CEO
    • Led the full production cycle for body cosmetics and contract manufacturing for external brands. • Owned business operations and financial management, including P&L, across design, procurement, logistics, marketing, and sales. • Launched the brand across marketplaces and retail platforms including Golden Apple, Ozon, Lamoda, and L’Etoile.
    December 2022 - March 2024
    (1 year 4 months)
    Avon
    Director of Contract Manufacturing
    • Created a new contract manufacturing business direction at the factory and implemented its business processes from the ground up. • Led product development across NPD and R&D and coordinated cross-functional teams through product launch. • Held P&L responsibility for the contract manufacturing direction
    November 2019 - December 2022
    (3 years 2 months)
    Avon
    Category Director, Eastern Europe
    Developed company strategy and fashion policy for the Eastern European category portfolio, managing the assortment matrix and new category and private collection development. • Oversaw procurement, product supply, marketing activation, and inventory; delivered 360-degree marketing activation. • Owned budgeting, forecasting, financial performance, and P&L, while optimizing business processes.
    December 2017 - September 2018
    (10 months)
    Robinzon.ru
    Managing director
    • Led strategic development and operational planning for commercial activities, including development and execution of the sales strategy and launch of new business directions. • Automated business processes, developed KPIs, and set goals and responsibilities for teams. • Developed the company’s owned retail business and managed financial performance and P&L.
    July 2014 - March 2017
    (2 years 9 months)
    Manolo Blahnik
    Managing director (Russia)
    • Led brand strategy and operational planning for the company’s commercial activities and developed and implemented its sales strategy. • Managed procurement and product supply and developed the company’s owned retail business. • Owned financial performance and P&L, and developed and implemented PR and SMM strategies to increase brand awareness.
    May 2010 - June 2014
    (4 years 2 months)
    Kupivip.ru
    Commercial director
    • Developed a startup e-commerce project and managed its cross-functional operations, personnel, and training. • Prepared procurement budgets, controlled supplier payments, analyzed sales trends, and optimized promotions. • Delivered project financial targets and P&L, introduced a customer loyalty program, and worked to increase brand awareness • Developed company-wide fashion strategy and policy, including strategy for private-label brands. • Managed online merchandising across categories, brands, assortment, website placement, upselling, and private labels, alongside price monitoring.
    January 2008 - April 2010
    (2 years 4 months)
    Carrera y Carrera
    Sales manager
    Managed wholesale and retail sales and worked with regional representatives across the business. • Opened new retail locations and boutiques, delivered staff training, and supported merchandising. • Tracked assortment and stock balances, met sales targets, and participated in international trade shows.

    Skills

    No data available

    Language proficiency

    Professional English
    Professional Spanish

    Employment

    Employment
    Full, Part-time
    Work format
    Remote, Hybrid
    Work schedule
    5/2
    Relocation
    Not possible
    Business trips
    Business trips possible