Senior 联盟经理

Lead a team of 2 affiliate operations specialists hired with no prior industry experience; trained them from scratch to independent work within one month. Cut the monthly commission reconciliation and approval cycle from ~1 week to 2 days by introducing per-partner monthly conversion tracking and cross-checks across Cellxpert, BI reports, and CRM. Identified and disconnected 15+ partners delivering low-value traffic with inflated impressions and clicks, protecting the affiliate budget. Support traffic optimisation, tracking setup, and technical troubleshooting for the affiliate team; investigate attribution discrepancies. Analyse affiliate and in-app performance across clicks, conversions, CPA, revenue, and traffic quality; prepare reports and recommendations for the Head of Affiliates.

Recruited ~15 new webmasters via Telegram communities, TikTok and other social media, industry forums, and networking; reactivated dormant partners from the existing contact base. Generated 30+ FTDs from own partner portfolio. Evaluated partner traffic sources, quality, and performance history to match affiliates with suitable offers. Managed the partner lifecycle from onboarding and tracking setup to traffic optimisation and payouts. Monitored campaign performance, conversions, KPIs, and payouts using Affise.

Recruited and onboarded 20–25 new webmasters, expanding the affiliate network. Managed a portfolio of 50–80 active partners, including an inherited dormant base handed over for reactivation. Managed partner relationships throughout the full lifecycle, including technical setup, performance monitoring, negotiations, and payouts. Analysed traffic quality and investigated suspicious activity to minimise fraud risks. Grew volume from existing partners by 30–40% through renegotiated terms and new deals. Coordinated reporting, reconciliations, and payment processes to ensure operational accuracy.

Managed 15 active apps across 25+ ad networks, including Unity and other in-app sources, with a monthly budget of $5K+. Consistently delivered monthly ROI above 200% by testing and optimising targeting, creatives, and campaign settings. Used Adjust, AppsFlyer, AppMetrica, and MyTracker for attribution analysis and campaign performance monitoring. Managed partner communication, coordinated cross-functional tasks, and supported campaign optimisation. Trained and onboarded a team member on attribution tools, campaign workflows, reporting, CRM, and traffic quality checks; created onboarding materials and ran weekly 1:1s.

Acquired and developed iGaming and mobile app partners — webmasters, advertisers, and agencies — across EU, UK, and LATAM, working with CPA, RevShare, and Hybrid models. Negotiated commercial terms, developed hybrid deals, and created customised bonus programmes. Managed an affiliate programme budget of $25K+, including commissions, payouts, and performance reporting. Analysed campaign performance and identified opportunities to improve ROI, conversion rates, and LTV. Coordinated partnership initiatives with marketing, creative, product, and IT teams. Represented the company at industry events, including SiGMA, iGB, and Affiliate World. Key achievements • Acquired 50+ strategic partners across iGaming and mobile app verticals. • Increased partner portfolio profitability by 30% within six months through partnership optimisation and GEO expansion. • Launched deals in Tier-1 markets, including Europe, the UK, and LATAM.

Recruited ~40 new affiliates for CPA, RevShare, and Hybrid campaigns and managed a portfolio of 30+ active partners. Managed the affiliate budget, commissions, invoicing, and monthly payouts; delivered performance reports to senior management. Created newsletters, promotions, and tournaments to keep existing affiliates actively promoting brands.

Managed the existing affiliate portfolio, providing day-to-day support and negotiating deal terms. Analysed campaign activity to improve affiliate ROI and prepared reports for senior management.