Middle 媒体购买

-Buying and optimizing traffic through in-app advertising sources. -Testing new creatives -Launching, managing, and scaling paid advertising campaigns -Monitoring and analyzing campaign performance using key metrics (CPA, ROI, CR, CPI). -Managing daily advertising budgets and optimizing campaigns -Working with tracking platforms and analytics (keitaro)

-Managing and developing relationships with affiliate partners -Monitoring affiliate traffic quality and performance to ensure compliance with company KPIs. -Optimizing campaigns -Preparing performance reports and forecasts for management. -Analyzing affiliate performance using key metrics (FTD, CPA, ROI, CR). -Monitoring competitors and market trends to identify new partnership opportunities -Attending industry conferences and networking events to build relationships with affiliates and identify new partnership opportunities.

-Building long-term customer partnerships -Scaling of affiliates by attracting new types of traffic (ASO, SEO, Facebook, push, pops, native, email, sms) -Implementation and handling of various conversions (CPL, CPI, FTD, PPC) and CPA payment model -Analysis and maintenance of financial statements (payment to customers) -Identify details of the publisher's request, search for offers -Cold and Hot Customer Hunting via Linkedin

-Profit growth and KPlexecution through optimization and scaling of the current advertiser base (eCPA, CR, CTR, traffic volume, ROI) -Communication with customers through various messengers -Mentoring new employees -Conflict resolution -Onboarding of new customers (presentation of traffic formats: - push, pop, in-page, direct click and payment models - CPC, CM) -Return of departed customers and secondary sale -Interaction with tracking systems (AdsBridge, Voluum, Keitaro, etc.) -Setting tasks with other departments: finance, product, marketing, support -Maintain AMO CRM System