Senior Ürün Yöneticisi

● Defined and scaled an industry-based SME strategy from a single-segment pilot across six verticals —> grew market share from 20% to 30%. ● Owned commercial performance and investment priorities for a €100–120M SMB portfolio — shifted to subion bundling, lifting ARPU +224% in eCommerce and +154% in restaurants. ● Embedded hypothesis-driven experimentation across the product group — research and A/B testing informed subion design that increased month-4 retention from 47% to 81%. ● Owned portfolio roadmap, go-to-market and investment prioritisation across 30+ industry-specific bundles, with eCommerce selected as the flagship vertical, reaching 35% spontaneous awareness and 35% cost-to-income ratio. ● Turned a single-segment pilot into a repeatable operating model — embedded industry solutions across digital, onboarding, call-centre and frontline channels at 30%+ penetration. ● Partnered with C-level to align industry strategy with the company goal of reaching 1M business clients — used market-share growth as the core portfolio growth metric. ● Scaled the product organisation from 4 to 96 across three business units — developed three managers into business-unit heads and six PMs into product leads.