Junior Medya Alıcısı

Analytical and data-driven Performance Marketer and Project Manager with over 5.5 years of experience in digital marketing, transitioning into Media Buying. I combine a strong management background with hands-on expertise in multi-million ad budget optimization, landing page conversion analysis, and performance tracking. Key Highlights & Competencies: • Budget & ROI Optimization: Managed annual marketing budgets of up to 23M+ RUB, achieving a 39% reduction in Cost Per Lead (CPL) and significantly improving the marketing expense rate (DRR). • Data-Driven Analytics: Expert in configuring end-to-end analytics, integrating Google Analytics/Yandex.Metrika, setting up tracking links (UTMs, events), and building unified BI dashboards. • Creative Asset Testing: Supervised creator teams to design and run systematic A/B tests for ad angles, banners, and video creatives to maximize CTR and CR. • Campaign Management: Proven track record of launching scalable lead-generation funnels and coordinating multi-channel paid traffic sources (Google Ads, targeted advertising, and SEO). I look at media buying through a strict analytical lens, focusing on scaling profitable campaigns, lowering acquisition costs, and optimizing conversion funnels. Highly adaptable to new traffic automation tools, tracking platforms, and fast-changing ad platform algorithms.