Özgeçmişi görüntüle

Pazarlama Direktörü (CMO)

Sözleşmeli

Rusya

Moskova

Tam zamanlı

Uzaktan çalışma

İş Deneyimi

16 yıl 9 ay

Son çalışma yeri

Faberlic

Head of Category Management and Innovation

6 ay

Hakkımda

Senior commercial and general management leader with 18 years of experience across cosmetics, fashion, retail, and FMCG, including executive P&L ownership and marketing leadership. Experienced in managing brand and product portfolios, financial management, commercial strategy, procurement, and cross-functional teams, with international business exposure in Eastern Europe, Germany, China, and Europe. Built a contract manufacturing business direction from the ground up and led the full operating cycle of a cosmetics business, from production and finance to sales and marketplace launch. Brings hands-on portfolio leadership and commercially grounded execution to a diversified group of businesses.

Affiliate Deneyimi

Veri yok

İş Deneyimi
16 yıl 9 ay

Mayıs 2026 - Ekim 2026

(6 ay)

Faberlic

Head of Category Management and Innovation

• Managed the portfolio across skincare, makeup, and fragrance categories. • Led the full innovation lifecycle, from product concept and design through fragrance and component selection, cost and volume calculations, and launch preparation. • Developed brand strategy covering the product matrix and pricing corridors, and analyzed commercial performance using Gross, Margin, and COGS.

Ağustos 2024 - Ekim 2026

(2 yıl 3 ay)

Jardin de Rosas

Founder; CEO

• Led the full production cycle for body cosmetics and contract manufacturing for external brands. • Owned business operations and financial management, including P&L, across design, procurement, logistics, marketing, and sales. • Launched the brand across marketplaces and retail platforms including Golden Apple, Ozon, Lamoda, and L’Etoile.

Aralık 2022 - Mart 2024

(1 yıl 4 ay)

Avon

Director of Contract Manufacturing

• Created a new contract manufacturing business direction at the factory and implemented its business processes from the ground up. • Led product development across NPD and R&D and coordinated cross-functional teams through product launch. • Held P&L responsibility for the contract manufacturing direction

Kasım 2019 - Aralık 2022

(3 yıl 2 ay)

Avon

Category Director, Eastern Europe

Developed company strategy and fashion policy for the Eastern European category portfolio, managing the assortment matrix and new category and private collection development. • Oversaw procurement, product supply, marketing activation, and inventory; delivered 360-degree marketing activation. • Owned budgeting, forecasting, financial performance, and P&L, while optimizing business processes.

Aralık 2017 - Eylül 2018

(10 ay)

Robinzon.ru

Managing director

• Led strategic development and operational planning for commercial activities, including development and execution of the sales strategy and launch of new business directions. • Automated business processes, developed KPIs, and set goals and responsibilities for teams. • Developed the company’s owned retail business and managed financial performance and P&L.

Temmuz 2014 - Mart 2017

(2 yıl 9 ay)

Manolo Blahnik

Managing director (Russia)

• Led brand strategy and operational planning for the company’s commercial activities and developed and implemented its sales strategy. • Managed procurement and product supply and developed the company’s owned retail business. • Owned financial performance and P&L, and developed and implemented PR and SMM strategies to increase brand awareness.

Mayıs 2010 - Haziran 2014

(4 yıl 2 ay)

Kupivip.ru

Commercial director

• Developed a startup e-commerce project and managed its cross-functional operations, personnel, and training. • Prepared procurement budgets, controlled supplier payments, analyzed sales trends, and optimized promotions. • Delivered project financial targets and P&L, introduced a customer loyalty program, and worked to increase brand awareness • Developed company-wide fashion strategy and policy, including strategy for private-label brands. • Managed online merchandising across categories, brands, assortment, website placement, upselling, and private labels, alongside price monitoring.

Ocak 2008 - Nisan 2010

(2 yıl 4 ay)

Carrera y Carrera

Sales manager

Managed wholesale and retail sales and worked with regional representatives across the business. • Opened new retail locations and boutiques, delivered staff training, and supported merchandising. • Tracked assortment and stock balances, met sales targets, and participated in international trade shows.

Beceriler

Veri yok

Dil yeterliliği

Profesyonel İngilizce

Profesyonel İspanyolca

İstihdam

Tam zamanlı, Yarı zamanlı

Çalışma formatı

Uzaktan çalışma, Hibrit

Çalışma programı

5/2

Taşınma

Mümkün değil

Seyahatler

Seyahat mümkün