Middle Таргетолог

5D Agency (international marketing agency) Targetologist / Performance Marketer Launched and managed paid ad campaigns on Meta and Google, Yandex, VKontakte. Researched target audiences and built segments, lookalike and retargeting audiences. Tested creatives and audiences (A/B tests) and optimized campaigns for [CPL / CPA / ROAS] Set up tracking and analytics and prepared regular reports for clients. Planned content and managed social media accounts (SMM); wrote ad copy and posts. Worked with designers, copywriters and account managers.