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    Директор по маркетингу (CMO)

    Договорной
    Россия
    Москва
    Полная
    Удаленная работа
    Опыт работы
    16 лет 9 месяцев
    Последнее место работы

    Faberlic

    Head of Category Management and Innovation
    6 месяцев

    Резюме в Telegram-канале

    10 резюме

    Пост каждый день

    О себе

    О себе
    Senior commercial and general management leader with 18 years of experience across cosmetics, fashion, retail, and FMCG, including executive P&L ownership and marketing leadership. Experienced in managing brand and product portfolios, financial management, commercial strategy, procurement, and cross-functional teams, with international business exposure in Eastern Europe, Germany, China, and Europe. Built a contract manufacturing business direction from the ground up and led the full operating cycle of a cosmetics business, from production and finance to sales and marketplace launch. Brings hands-on portfolio leadership and commercially grounded execution to a diversified group of businesses.

    Опыт в Affiliate

    Данные отсутствуют

    Опыт работы
    16 лет 9 месяцев

    Май 2026 - Октябрь 2026
    (6 месяцев)
    Faberlic
    Head of Category Management and Innovation
    • Managed the portfolio across skincare, makeup, and fragrance categories. • Led the full innovation lifecycle, from product concept and design through fragrance and component selection, cost and volume calculations, and launch preparation. • Developed brand strategy covering the product matrix and pricing corridors, and analyzed commercial performance using Gross, Margin, and COGS.
    Август 2024 - Октябрь 2026
    (2 года 3 месяца)
    Jardin de Rosas
    Founder; CEO
    • Led the full production cycle for body cosmetics and contract manufacturing for external brands. • Owned business operations and financial management, including P&L, across design, procurement, logistics, marketing, and sales. • Launched the brand across marketplaces and retail platforms including Golden Apple, Ozon, Lamoda, and L’Etoile.
    Декабрь 2022 - Март 2024
    (1 год 4 месяца)
    Avon
    Director of Contract Manufacturing
    • Created a new contract manufacturing business direction at the factory and implemented its business processes from the ground up. • Led product development across NPD and R&D and coordinated cross-functional teams through product launch. • Held P&L responsibility for the contract manufacturing direction
    Ноябрь 2019 - Декабрь 2022
    (3 года 2 месяца)
    Avon
    Category Director, Eastern Europe
    Developed company strategy and fashion policy for the Eastern European category portfolio, managing the assortment matrix and new category and private collection development. • Oversaw procurement, product supply, marketing activation, and inventory; delivered 360-degree marketing activation. • Owned budgeting, forecasting, financial performance, and P&L, while optimizing business processes.
    Декабрь 2017 - Сентябрь 2018
    (10 месяцев)
    Robinzon.ru
    Managing director
    • Led strategic development and operational planning for commercial activities, including development and execution of the sales strategy and launch of new business directions. • Automated business processes, developed KPIs, and set goals and responsibilities for teams. • Developed the company’s owned retail business and managed financial performance and P&L.
    Июль 2014 - Март 2017
    (2 года 9 месяцев)
    Manolo Blahnik
    Managing director (Russia)
    • Led brand strategy and operational planning for the company’s commercial activities and developed and implemented its sales strategy. • Managed procurement and product supply and developed the company’s owned retail business. • Owned financial performance and P&L, and developed and implemented PR and SMM strategies to increase brand awareness.
    Май 2010 - Июнь 2014
    (4 года 2 месяца)
    Kupivip.ru
    Commercial director
    • Developed a startup e-commerce project and managed its cross-functional operations, personnel, and training. • Prepared procurement budgets, controlled supplier payments, analyzed sales trends, and optimized promotions. • Delivered project financial targets and P&L, introduced a customer loyalty program, and worked to increase brand awareness • Developed company-wide fashion strategy and policy, including strategy for private-label brands. • Managed online merchandising across categories, brands, assortment, website placement, upselling, and private labels, alongside price monitoring.
    Январь 2008 - Апрель 2010
    (2 года 4 месяца)
    Carrera y Carrera
    Sales manager
    Managed wholesale and retail sales and worked with regional representatives across the business. • Opened new retail locations and boutiques, delivered staff training, and supported merchandising. • Tracked assortment and stock balances, met sales targets, and participated in international trade shows.

    Навыки

    Данные отсутствуют

    Владение языками

    Профессиональный Английский
    Профессиональный Испанский

    Занятость

    Занятость
    Полная, Частичная
    Формат работы
    Удаленная работа, Гибрид
    График работы
    5/2
    Переезд
    Невозможен
    Командировки
    Командировки возможны