Junior Especialista em Marketing Digital

Marketing, SMM & Visual Communications: Full-cycle development of advertising, content and visual solutions Delivery of 10+ end-to-end projects, from market research to the launch of the finished product: Moscow Coffee Festival: Developed a seasonal advertising campaign (5+ media formats: street advertising, billboards, tickets, VK page design). Optimising the ticket layout helped increase the informational value of the advertising message by 25%. SKY Retail Chain & Territorial Branding: Created a comprehensive brand book from scratch (logos, patterns, business cards, leaflets), as well as a comprehensive concept for the urban environment of Vyborg (30+ visual elements). Packaging Design & Digital: Designed a versatile product range of packaging (4 flavours) for a commercial product. Developed the structure of a sales-focused landing page on Tavrida-Art, including the customer journey map (CJM). Logos & SMM: Created and designed 5+ logos for fast-growing Telegram channels and the retail segment (‘Zoomir’). Content preparation was accelerated by 30% through the use of generative AI. Communications and Operational Support Specialist Call Centre / Chat Support Customer experience management, negotiation and working with integrated databases: Handled up to 150+ incoming and outgoing calls daily, as well as up to 120+ enquiries in text group chats. Maintained a customer satisfaction rate (CSAT/NPS) of 95%+ by swiftly resolving conflict situations and strictly adhering tos and procedures. Ensured 100% recording and updating of customer data in CRM systems, minimising the error rate for data entry to zero.