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Diretor de Marketing (CMO)
Contratual
RússiaMoscou
IntegralTrabalho remoto
Experiência de trabalho
16 anos 9 meses
Último local de trabalho
Faberlic
Head of Category Management and Innovation
6 meses
Sobre mim
Sobre mim
Senior commercial and general management leader with 18 years of experience across cosmetics, fashion, retail, and
FMCG, including executive P&L ownership and marketing leadership. Experienced in managing brand and product
portfolios, financial management, commercial strategy, procurement, and cross-functional teams, with international
business exposure in Eastern Europe, Germany, China, and Europe. Built a contract manufacturing business direction
from the ground up and led the full operating cycle of a cosmetics business, from production and finance to sales and
marketplace launch. Brings hands-on portfolio leadership and commercially grounded execution to a diversified group
of businesses.
Experiência em Affiliate
Dados ausentes
Experiência de trabalho16 anos 9 meses
Maio 2026 - Outubro 2026
(6 meses)
Faberlic
Head of Category Management and Innovation
• Managed the portfolio across skincare, makeup, and fragrance categories.
• Led the full innovation lifecycle, from product concept and design through fragrance and component selection, cost and
volume calculations, and launch preparation.
• Developed brand strategy covering the product matrix and pricing corridors, and analyzed commercial performance
using Gross, Margin, and COGS.
Agosto 2024 - Outubro 2026
(2 anos 3 meses)
Jardin de Rosas
Founder; CEO
• Led the full production cycle for body cosmetics and contract manufacturing for external brands.
• Owned business operations and financial management, including P&L, across design, procurement, logistics, marketing,
and sales.
• Launched the brand across marketplaces and retail platforms including Golden Apple, Ozon, Lamoda, and L’Etoile.
Dezembro 2022 - Março 2024
(1 ano 4 meses)
Avon
Director of Contract Manufacturing
• Created a new contract manufacturing business direction at the factory and implemented its business processes from the
ground up.
• Led product development across NPD and R&D and coordinated cross-functional teams through product launch.
• Held P&L responsibility for the contract manufacturing direction
Novembro 2019 - Dezembro 2022
(3 anos 2 meses)
Avon
Category Director, Eastern Europe
Developed company strategy and fashion policy for the Eastern European category portfolio, managing the assortment
matrix and new category and private collection development.
• Oversaw procurement, product supply, marketing activation, and inventory; delivered 360-degree marketing activation.
• Owned budgeting, forecasting, financial performance, and P&L, while optimizing business processes.
Dezembro 2017 - Setembro 2018
(10 meses)
Robinzon.ru
Managing director
• Led strategic development and operational planning for commercial activities, including development and execution of
the sales strategy and launch of new business directions.
• Automated business processes, developed KPIs, and set goals and responsibilities for teams.
• Developed the company’s owned retail business and managed financial performance and P&L.
Julho 2014 - Março 2017
(2 anos 9 meses)
Manolo Blahnik
Managing director (Russia)
• Led brand strategy and operational planning for the company’s commercial activities and developed and implemented
its sales strategy.
• Managed procurement and product supply and developed the company’s owned retail business.
• Owned financial performance and P&L, and developed and implemented PR and SMM strategies to increase brand
awareness.
Maio 2010 - Junho 2014
(4 anos 2 meses)
Kupivip.ru
Commercial director
• Developed a startup e-commerce project and managed its cross-functional operations, personnel, and training.
• Prepared procurement budgets, controlled supplier payments, analyzed sales trends, and optimized promotions.
• Delivered project financial targets and P&L, introduced a customer loyalty program, and worked to increase brand awareness
• Developed company-wide fashion strategy and policy, including strategy for private-label brands.
• Managed online merchandising across categories, brands, assortment, website placement, upselling, and private labels,
alongside price monitoring.
Janeiro 2008 - Abril 2010
(2 anos 4 meses)
Carrera y Carrera
Sales manager
Managed wholesale and retail sales and worked with regional representatives across the business.
• Opened new retail locations and boutiques, delivered staff training, and supported merchandising.
• Tracked assortment and stock balances, met sales targets, and participated in international trade shows.
Habilidades
Dados ausentes
Proficiência em idiomas
Profissional Inglês
Profissional Espanhol
Emprego
Emprego
Integral, Parcial
Formato de trabalho
Trabalho remoto, Híbrido
Horário de trabalho
5/2
Mudança
Impossível
Viagens de negócios
Viagens de negócios são possíveis