Affiliate manager

• Approached and onboarded new affiliates, CPA networks and media buying teams to expand the company's partner portfolio. • Built long-term B2B relationships through commercial negotiations, regular business reviews and proactive account development. • Analysed partner performance using CR, EPC, AR, TrashRatio, BuyOut, ROI, etc to identify opportunities for revenue growth and campaign optimisation. • Worked closely with internal Product, Marketing and Operations teams to coordinate launches, resolve commercial issues and support partner success. • Prepared commercial proposals, negotiated terms and participated in financial reconciliations with partners. • Provided strategic recommendations on offer portfolio, traffic allocation and scaling opportunities based on market insights and performance analysis. • Served as the primary business contact for key partners, ensuring high service quality, retention and long-term collaboration.

• Managed a remote team of affiliate managers, overseeing onboarding, training, goal setting, and performance tracking to enhance productivity. • Monitored and maintained CPL targets across core GEOs, ensuring cost-effectiveness and quality traffic. • Achieved 10-30% CPL reduction in key CIS markets through partner performance evaluations, deal structure adjustments, and strategic traffic allocation. • Used internal CRM analytics to assess affiliate traffic quality and optimise lead flow. • Facilitated cross-department collaboration to launch new product branding and improve affiliate dashboard features. • Resolved complex key partner conflicts while safeguarding company interests and maintaining trust.

• Managed a portfolio of affiliates across international markets, focusing on app and game installation offers. • Acted as the main liaison between affiliates and advertisers, aligning offer terms, resolving operational issues, and ensuring new campaigns were market-fit. • Oversaw the onboarding process for new advertisers and coordinated technical setup with internal teams to ensure timely postback implementation and accurate tracking. • Analysed offer performance and collaborated with advertisers to improve flow, targeting, and conversion rates. • Negotiated customised payout models based on traffic quality and affiliate results to drive mutual profitability. • Ensured campaign compliance with offer terms, key performance indicators (KPIs), and legal standards, maintaining traffic quality and partner satisfaction.

• Built and managed a personal portfolio of 100+ active affiliates, generating up to 70% of the company’s total lead volume across CIS, Tier-2 and Tier-3 markets. • Maintained long-term relationships with affiliates through consistent communication, personalised support, and tailored optimisation strategies to increase retention and traffic quality. • Negotiated and customised payout conditions based on traffic quality, GEO performance, and partner value, ensuring mutual profitability. • Monitored traffic metrics such through the internal CRM to evaluate partner performance and improve the company’s CPL. • Consulted affiliates on improving targeting, landing page efficiency, and funnel alignment for better audience engagement. • Reviewed and approved creatives, landing pages, and promotional flows for compliance, legal safety, and conversion potential.

• Recruited and managed over 70 affiliate partners across the CIS and EU regions, focusing on traffic quality, offer alignment, and long-term collaboration. • Conducted market and competitor research to identify opportunities and develop tailored proposals attracting high-performing affiliates. • Monitored traffic quality and affiliate activity using CRM tools, optimising partner performance insights. • Built strong, trust-based relationships through personalised support and strategic guidance, consistently driving stable lead volumes and maintaining high partner retention.