About the Role

As a TikTok AdOps Specialist, you’ll join a highly experienced team composed entirely of former TikTok employees - giving us unique insight into how the platform works from the inside out. You’ll manage and optimize campaigns for clients across industries like fintech, health & fitness, utilities, and e-commerce. In this role, you’ll go beyond execution - acting as a strategic consultant for clients and a trusted partner to TikTok, helping align business goals with platform capabilities.

If you’re passionate about performance marketing, know TikTok Ads, and love solving growth challenges across diverse verticals - we’d love to meet you!

Key Responsibilities

Conduct audits of clients’ advertising campaigns, analyze performance, identify growth opportunities, and provide recommendations to improve results.
Manage TikTok ad campaigns to maximize efficiency and achieve performance KPIs.
Host onboarding calls to help clients understand the platform, assist with TikTok Pixel setup, and integrate various MMPs.
Ensure effective communication with clients by understanding their needs and providing strategic advice and recommendations.

What We’re Looking For

At least 2 years of experience with TikTok Ads Manager, including deep knowledge of the platform’s features, campaign setup, and optimization.
Experience with MMP: AppsFlyer or AdJust.
Solid understanding of digital marketing and hands-on experience with other advertising platforms.
Strong analytical skills with the ability to work with data and suggest actionable improvements.
Excellent communication skills and the ability to explain complex concepts clearly (if you can explain how SKAdNetwork works in under 5 minutes, you’re our ideal candidate!).
Familiarity with TikTok trends and creative best practices is a strong advantage.
Experience with brandformance strategies is a plus.
Fluent in English, with strong communication and presentation skills for both client-facing and internal interactions, and proficient in Russian (C1 level) for certain internal communications.

What We Offer

A remote-first, globally distributed team.
A driven and collaborative team who are passionate about what they do, support one another, and grow together.
Corporate events at least once a year, giving you the opportunity to connect with your teammates in person.
Corporate English lessons and speaking clubs with colleagues from around the world.
Private health insurance to keep you covered and cared for.

AllFormance

TikTok Ads Specialist