TikTok Ads Specialist

About the Role

As a TikTok AdOps Specialist, you’ll join a highly experienced team composed entirely of former TikTok employees - giving us unique insight into how the platform works from the inside out. You’ll manage and optimize campaigns for clients across industries like fintech, health & fitness, utilities, and e-commerce. In this role, you’ll go beyond execution - acting as a strategic consultant for clients and a trusted partner to TikTok, helping align business goals with platform capabilities.

If you’re passionate about performance marketing, know TikTok Ads, and love solving growth challenges across diverse verticals - we’d love to meet you!

Key Responsibilities

• Conduct audits of clients’ advertising campaigns, analyze performance, identify growth opportunities, and provide recommendations to improve results.

• Manage TikTok ad campaigns to maximize efficiency and achieve performance KPIs.

• Host onboarding calls to help clients understand the platform, assist with TikTok Pixel setup, and integrate various MMPs.

• Ensure effective communication with clients by understanding their needs and providing strategic advice and recommendations.

What We’re Looking For

• At least 2 years of experience with TikTok Ads Manager, including deep knowledge of the platform’s features, campaign setup, and optimization.

• Experience with MMP: AppsFlyer or AdJust.

• Solid understanding of digital marketing and hands-on experience with other advertising platforms.

• Strong analytical skills with the ability to work with data and suggest actionable improvements.

• Excellent communication skills and the ability to explain complex concepts clearly (if you can explain how SKAdNetwork works in under 5 minutes, you’re our ideal candidate!).

• Familiarity with TikTok trends and creative best practices is a strong advantage.

• Experience with brandformance strategies is a plus.

• Fluent in English, with strong communication and presentation skills for both client-facing and internal interactions, and proficient in Russian (C1 level) for certain internal communications.

What We Offer

• A remote-first, globally distributed team.

• A driven and collaborative team who are passionate about what they do, support one another, and grow together.

• Corporate events at least once a year, giving you the opportunity to connect with your teammates in person.

• Corporate English lessons and speaking clubs with colleagues from around the world.

• Private health insurance to keep you covered and cared for.