Middle Tootedisainer

B2B SaaS for counterparty verification & risk assessment. - Created data visualization dashboards for enterprise clients - Developed a mobile-first adaptive design system for web & mobile platforms

- Designed a multi-market broker platform from zero with a PM, 2 analysts and 4 engineers: MVP in 6 months, live in Kazakhstan, onboarding Uzbekistan and Azerbaijan. - Led user research (14 broker interviews, legacy audit) and the scoping trade-offs that kept the launch on schedule. - Built the design system and shipped 40+ screens; in usability tests the core scenario was ~28% faster than in the legacy platform. - After launch (team results): transaction time −35%, support tickets ~−20%, funnel conversion +18%, DAU/MAU 0.34 → 0.41.

- Owned core interaction design for a national AI service used by millions. - Built a mobile-first design system: cross-product UI inconsistencies down ~35%, shorter engineering handoff.

Redesigned a tender aggregator’s homepage from analysts’ research, with colour-coded blocks and interactive demos. After launch: engagement +40%, bounce rate −25%, views of key capabilities +30%.

Ran discovery research for an admissions platform (5 applicant and 4 expert interviews, competitor analysis, JTBD) and designed the core experience; 6–7K users in month one (team result).