Middle Gerente de RR. PP.

Promo & Task Coordination: Followed promotional plans and managed CRM tasks in JIRA to ensure smooth campaign execution. Customer Journey Support: Assisted in planning and optimizing customer journeys to improve user experience and engagement. CRM Campaign Assistance: Supported the execution of CRM campaigns contributing to higher conversion rates. Multichannel Communication: Helped deliver campaigns via email, push notifications, and SMS, focusing on KPI performance. Customer Segmentation: Assisted with segmentation to better target audiences and improve engagement. A/B Testing & Insights: Participated in A/B testing and monitored industry trends to support campaign improvements.

Planned and executed CRM communication campaigns across multiple channels, including email, push notifications, and SMS. Managed promotional calendars and coordinated campaign tasks using JIRA to ensure timely delivery. Supported customer segmentation strategies to deliver personalized and targeted messaging. Assisted in optimizing customer journeys to improve engagement, retention, and overall user experience.

Executed CRM campaigns across email, push notifications, and SMS to support customer engagement. Managed campaign tasks and coordinated with teams to ensure timely communication delivery. Applied customer segmentation to deliver targeted messaging. Monitored campaign performance and supported A/B testing to optimize results. Assisted in improving customer journeys and overall communication effectiveness.