C-level Chief Operating Officer

Scope of Responsibility: Full P&L ownership, strategic and day-to-day operations, sales, marketing, finance, procurement, HR (10 employees), and supply chain logistics. Key Achievements: • Revenue Scaling: Achieved a 425% increase in company revenue from 2022 to 2024. • Customer Retention & Loyalty: Maintained an 80% customer retention rate and sustained a CSAT (Customer Satisfaction) score of 87% through high-end service standards, warranty compliance, and implementation of unique international industry best practices. • Sales Performance: Consistently overachieved sales targets, averaging 103% plan execution annually. • B2B Expansion: Secured and managed over 50 corporate contracts for vehicle fleet maintenance and personal auto services. • Talent Management & Automation: Minimized staff turnover to under 10% by building transparent feedback channels, competitive compensation structures, and a comprehensive staff training system. Streamlined operations through structured task delegation and workflow automation. • Seasonal Risk Mitigation: Successfully diversified service offerings to secure stable profitability during low-season months. Note: Business successfully divested/sold.

Automotive retail, wholesale, and vehicle components. Scope of Responsibility: Directed online and offline marketing, PR, and advertising strategies across all operating regions; managed a team of 25 direct reports. Key Achievements: • Digital Transformation: Executed a comprehensive SMM audit and restructuring, resulting in a 320% growth in followers (700+ targeted publications), a 500% increase in website traffic, and an expansion of audience reach from 5M to 62M impressions in 2021. • Financial Growth: Boosted divisional profitability by 285% and positioned the company's brand as #1 among regional competitors. • Rebranding & Corporate Identity: Led a full-scale corporate rebranding initiative (contractor selection, market research, stakeholder alignment, technical specification writing, and cross-departmental rollout). • Reputation Management: Established an automated reputation management department, implementing KPI tracking systems and centralizing rating analytics across all trade platforms for rapid response management.

Industrial / Manufacturing. Scope of Responsibility: Managed online/offline marketing, brand development, and PR initiatives; led a team of 16 employees. Key Achievements: • Brand Architecture from Scratch: Developed and launched the brand book, POS materials, corporate website, exhibition booths, and promotional merchandise. • Market Positioning & R&D: Led product pricing strategies and steered the development of new alloy wheel models aligned with market demands. Led exhaustive competitor and consumer research that directly shaped corporate strategy. • Government Relations & Compliance: Acted as the primary marketing and industry expert in government regulatory discussions regarding wheel licensing standards. • Operations: Successfully executed 5+ high-value procurement tenders in marketing and e-commerce.