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ThailandPhuket
FullRemote
Work experience
7 years 5 months
Last work experience
Your Bourse
Global Marketing Manager
10 months
About
About
Руководитель отдела маркетинга, операционный директор с 12+ годами опыта в B2B FinTech/EdTech и B2C индустриях. Строила маркетинг стратегии и процессы с нуля, набирала и управляла командами до 100+ человек, запускала промо-акции и проекты с охватами 2,5 млн человек и ROMI 1900%. С нуля организовывала мероприятия на 400+ участников, увеличивала количество лидов с выставок на +97% к прошлому месяцу без бюджета на рекламу. Сильная сторона - построение систем, ориентированных на юнит-экономику, которые потом масштабируются.
Affiliate experience
Finance
Meta (Facebook)
Google Context
SEO
Email Newsletters
MyTarget
Yandex Direct
Influencer Marketing
Tier-1
Tier-2
Work experience7 years 5 months
August 2025 - to date
(10 months)
Your Bourse
Global Marketing Manager
Trading technology provider for FX/CFD brokers (Trade Server, Trade Engine, Risk Management)
- Delivered +31% MoM lead growth (56% from website) and +97% MoM lead growth (73% from Expo) with zero
paid media through organic social reach, creative marketing, and strong Expo execution.
- Grew LinkedIn performance with a content strategy and copywriting optimization, increasing comments by +400% and
impressions by +75% MoM through iterative experiments and KPI tracking.
- Scaled an EdTech training program (FX Dealer Academy) through improved onboarding funnel, curriculum updates,
and automated retention reminders, growing revenue +524% and achieving 80% completion across 148 students.
- Built a marketing operating system from zero in 3 months: KPI framework, dashboards, and cross-functional
processes, cutting reporting time from 8 to 1 hours weekly.
- Negotiated additional founder speaker slots with Expo organizers in Singapore, Dubai, and London, delivering $25,000
cost savings while expanding brand visibility and thought leadership without incremental sponsorship spend
August 2023 - August 2025
(2 years 1 month)
Bazaar
Head of Marketing
The first and only free classifieds platform in Thailand for expats & advanced travelers
- Built and managed remote revenue team end-to-end (sales, marketing, content, SEO/PPC) with structured onboarding
and KPI tracking, achieving 90%+ engagement and 92% retention with one internal promotion to team lead.
- Redesigned workflows and implemented CRM + dashboards, boosting on-time delivery from 50% to 90% and
halving cycle time from 60 to 30 days through clear ownership and weekly reviews.
- Executed Black Friday growth campaign (partner acquisition, influencer collabs, creative quiz mechanics) reaching
2.3M people with 18 partners co-funding $11.1k of the $22.2k prize pool.
- Launched business networking event end-to-end (brand positioning, digital funnel, automation, sponsorships, paid
media), attracting 400 attendees and generating $58.9k revenue with 19x ROMI on $3.1k marketing costs
December 2019 - December 2022
(3 years 1 month)
DAVICI
Chief Revenue Officer (CRO)
- Achieved +325% annual revenue growth while increasing payroll costs by only +10% through cross-functional
alignment on KPIs, unit economics, and revenue funnel accountability.
- Launched 57 new SKUs end-to-end through structured project management and product launch coordination:
prioritization, timeline ownership, stakeholder alignment, and go-to-market execution.
- Drove international market entry across US and Europe (Amazon, eBay, Etsy, Partners) through localized GTM
strategies and high-stakes negotiations, Expo, scaling exports to 30%+ of revenue.
June 2018 - December 2019
(1 year 7 months)
DAVICI
Digital / E-Commerce Marketing Director
- Generated RUB 2.5M in one day on Black Friday with a RUB 70,000 budget by executing a performance marketing
plan (PPC), running A/B-style experiments on offers and creatives, and tightening conversion paths across the store.
- Reached online store profitability within 3 months and +200% sales growth YoY by building a data-driven
marketing strategy with regular reporting dashboards, channel mix optimization and stronger brand positioning.
Skills
Market and partner analysis
Affiliate Programs
Developing a partner marketing strategy
Product selection for promotion
Developing promotional campaigns
Planning
Reporting
Participation in industry conferences
Partner management
Language proficiency
Professional English
Native Russian
Employment
Employment
Full
Work format
Remote, Hybrid
Work schedule
Flexible, 5/2
Relocation
Possible
Business trips
Business trips possible