Middle Media Buyer

• Managing marketing campaigns for international markets for supplements, cosmetics and apparel industries with a subion model (D2C) • Developing Creative Strategies for International Markets: Devise and implement innovative strategies aimed to enhance brand presence, engagement and sales rate Implementing tactics and approaches to increase efficiency of advertising campaigns: • Copywriting and Graphic Material Creation – Produce engaging written content and design graphic materials to effectively communicate the message • Creating and Managing Marketing Campaigns: Plan, launch, and oversee advertising campaigns across various markets and products • Analyzing and Optimizing Campaigns: Analyze performance of marketing campaigns, applying sales analysis for optimization to improve efficiency and effectiveness, budget management • Developed own copy and graphics materials for several products to achieve CPA of €20 against a €50 target. • Worked with marketing budgets up to €200.000 a month • Run structured A/B tests on landing pages, ad creatives, and copy to identify and scale the highest-performing variation.

• Creating, managing, analyzing and optimizing advertising campaigns in iGaming industry (Meta, Unity Ads, TikTok Ads) • Maximizing efficiency of targeted actions (CPA, CPL, CPI) to increase profitability and maximize ROI • Developing new creative ideas in close cooperation with creative department (graphics, videos, copywriting) • Regular reporting on campaigns performance metrics to senior management • Cooperating with external partners (advertisers, affiliate networks, developers) to optimize the process of reaching KPI • Generated $50k profit in 3 months at 150% ROI — acquired players returned $1M+ in repeat deposits over 2 years.

• Launching, accessing and optimization of advertising campaigns in PPC networks (Yandex.Direct, Google Ads) • Performing analysis of ongoing campaigns to find ways to improve efficiency according to KPI (Google Analytics, Yandex Metrika); • Closely collaborating with creative department to find new ways to increase engagement and conversion rate • Maintaining regular reporting on key performance indicators within the project and presenting results to a client.