Перегляд резюме
Teamlead Media Buying Lead
Договірна
СербiяНовий Сад
ПовнаВіддалена робота
Досвід роботи
6 років 3 місяці
Останнє місце роботи
Neotech
Programmatic Media Buying Team Lead
1 рік 4 місяці
Про себе
Про себе
Programmatic Team Lead with 6+ years of experience I help brands scale faster through data-driven media automation and ROI optimization across Programmatic and Google Ads, working hands-on with DSPs such as The Trade Desk, Adform, Quantcast, StackAdapt, DV360, Z-DSP, Match2One, and SportRadar.
I’ve managed €350K+ in monthly ad spend, building automation frameworks that increased ROI by 30% and reduced CPA by 18%. My experience spans iGaming, fintech, and SaaS - sectors where performance, precision, and creativity must work together.
I focus on turning complex programmatic operations into clear, scalable growth systems by aligning strategy, analytics, and creative performance. I lead cross-market teams, build BI dashboards, and connect acquisition with retention and LTV forecasting.
Fluent in English, Russian, and German, I bring a global, analytical mindset to every project, helping digital-first brands grow smarter through programmatic, data, and automation.
Досвід в Affiliate
Gambling
Betting
Crypto
Adult
Gaming
Tier-1
Tier-2
DeepLink
Органiка
OneLink
JustLink
1338%
2998€
Досвід роботи6 років 3 місяці
Лютий 2025 - по т.ч.
(1 рік 4 місяці)
Neotech
Programmatic Media Buying Team Lead
● Lead 5 media buyers across 16 markets with budgets > €350 K/month.
● Implemented creative testing pipeline and automated BI dashboards (Power BI / GA4) shortening decision cycles 40 %.
● Partnered with BI and CRM teams to align media investment with retention KPIs and LTV forecasting.
● Developed cross-channel acquisition strategy integrating TTD, Adform & Quantcast, Match2One, Sport radar, Z-DSP, Stack Adapt; achieved +30 % ROI and –18 % CPA.
● Partnered with BI and CRM teams to align media investment with retention KPIs and LTV forecasting.
Квітень 2023 - Лютий 2025
(1 рік 11 місяців)
Neotech
Senior Media Buyer
● Writing technical requirements, and scenarios, running promo campaigns, and budget planning, optimizing results, and compliance with KPIs;
● Media buying across different DSP's > Z-DSP, Lift DSP, The Trade Desk, Xandr, SportRadar, Quantcast, Adform. Vertical,- igaming/betting/crypto;
● Serving all popular ad formats (Push, Banner, Video Ads, Native, Pre Roll) in accordance with IAB + running A/B tests;
● Filling with unique content, carrying out promo campaigns, working on coverage and conversions, audience involvement, and interaction with the product;
● Monitoring possible fraudulent traffic sources and collaborating with compliance and security teams to block any invalid traffic sources from the network;
Вересень 2021 - Квітень 2023
(1 рік 8 місяців)
OptAd360
Ad Operations Manager
● Orchestrated programmatic monetization via OpenRTB and Prebid.js.
● Onboarding 70 + publishers.
● Collaborated with engineering teams on HTML5/JS ad tech integrations, improving latency and fill rates.
● Managed and expanded partner accounts to ensure consistent achievement of KPIs.
Березень 2020 - Вересень 2021
(1 рік 7 місяців)
VPN99
Media Buyer
● Executed CPA and display campaigns through DV360.
● Delivered 20 % traffic increase via A/B testing and conversion optimisation.
● Troubleshooting and providing creative solutions to campaign challenges.
Навички
Real-Time Bidding (RTB)
Display Advertising
Campaign Optimization
Programmatic Strategy
Performance Optimization
Growth Marketing
Data Analytics
Automation
A/B Testing
Creative Strategy
Володіння мовами
Дані відсутні
Зайнятість
Зайнятість
Повна, Часткова, Проєктна
Формат роботи
Віддалена робота, Гібрид
Графік роботи
Гнучкий, 5/2
Переїзд
Можливий
Відрядження
Відрядження можливі