Teamlead Senior / Head of VIP

Managed the VIP segment of the company, maintaining a database of 400 individuals. • Optimized product metrics, including retention, and conversion rates, to improve customer engagement efficiency. • Led a team of 3 specialists, creating and implementing email marketing and push notification strategies for the VIP segment. • Conducted in-depth customer journey mapping and performed A/B tests to enhance email campaign effectiveness. • Analyzed competitors of clients, formulated hypotheses, and conducted tests to optimize retention funnels. • Launched A/B tests to improve performance and efficiency. • Utilized data-driven reporting and analysis to refine messaging, creative assets, and marketing efforts, achieving results and initiating new initiatives.