Senior Интернет-маркетолог

• Launched, managed, and scaled high-budget campaigns across Paid Ads channels, leveraging advanced bidding strategies and pacing controls to deliver an average 30% CPL improvement. • Optimized campaign performance achieves an average CPA reduction of 32% and ROI improvement from 90% to 180% through systematic A/B testing and bid strategy refinement. • Utilized data analytics tools (Dune Analytics, GA4) to track on-chain user behavior and campaign performance and inform prioritization. • Managed a Google Ads budget of $50K USD/month across Search, Display, YouTube, and Discovery campaigns. • Provided market insights and user feedback directly to the Product team, resulting in the prioritization of the onboarding process and improving user satisfaction by 20%. • Grew social media presence (X, Discord, Telegram) by 45% through engaging content, community management, and strategic partnerships.

• Launched a paid ads campaign with support from the tech, growth marketing & design teams. The campaign resulted in successful scaling campaigns with CAC of over $35, and generated over $500,000 in trading volume. ROMI - 450% • A separate performance campaign was also organized and launched to attract users to the project's staking platform. This campaign increased the capitalization in staking by 35% and brought more than 20,000 new subscribers (Telegram and X). CPL - 20$, CPA - 13$, CPM - 65$. • Created and implemented a comprehensive content strategy framework that established a consistent brand voice across 4 social media platforms, resulting in a 180% increase in organic reach and positioning the project as a thought leader in the space. • Developed and implemented a global growth strategy, owning funnels across paid, organic, and partnership channels, in preparation for a partnership token launch.

• Developed and executed comprehensive digital marketing strategies to promote the DeFi project, resulting in a 250% increase in traffic to Twitter and Telegram in months, demonstrating expertise in driving user acquisition. • Managed end-to-end conversion and retention funnels, achieving a 40% increase in engagement, 30% interaction with content, and 8,000 new followers through an optimized content strategy for social media platforms. • Developed targeted performance marketing campaigns across Web3 platforms, achieving a customer acquisition cost (CAC) 35% lower than the industry average in the DeFi sector. • Worked closely with engineering teams to develop user-friendly product narratives that simplified complex DeFi concepts, resulting in a 45% improvement in user onboarding completion rates.

• Collaborated with blockchain industry influencers to endorse tokens, resulting in a 40% boost in community engagement and a successful listing on top-tier cryptocurrency exchanges • Leveraged marketing automation and data-driven decision-making to improve funnel efficiency by 20% and increase conversion rates by 45% through rigorous A/B testing across multiple campaigns. • Found KOLs to promote the wallet. As a result, 130 new users with staking deposits of 15 USDT and 13 USD CPI. • Demonstrated proficiency in marketing automation tools by creating paid marketing funnels that increased conversion rates by 210% and optimized campaign performance to achieve a 300% ROI on PPC and display campaigns

• Leveraged deep knowledge of the crypto and iGaming landscape to position the project effectively, resulting in a 75% increase in brand awareness within the target market. • Implemented marketing campaigns for new product launches, including platforms and new games, resulting in a 65% increase in user adoption within the first 3 months. • Executed growth strategies for the casino across major channels, including social media, email, and paid ads, resulting in a 35% higher engagement rate.