Middle Media Buyer

Promotion of educational products and university events through digital channels: development and implementation of performance strategies, traffic management and applicant acquisition funnel management for online and offline events. Key achievements: - attracted up to 10,000 participants to online and offline events through comprehensive digital promotion; - implemented 2 admission campaigns, resulting in official letters of appreciation; - launched and managed several internal marketing projects during the year (on average about 8-10); - optimized acquisition channels and tested hypotheses to improve traffic efficiency. 360 Marketing Responsibilities: - marketing analytics and research: audience, hypotheses, channel efficiency, performance metrics, traffic quality and conversion analysis; - management of marketing budgets and their distribution across channels according to campaign goals; - promotion planning within the annual event schedule: media planning and full-cycle project launches; - management of digital acquisition channels (contextual advertising, targeted advertising, seeding, email marketing), performance control and optimization; - work with both branding tasks and lead generation: building a balance between branding and performance tools; - testing new channels and hypotheses, scaling effective solutions; - participation in the launch of new projects: development of acquisition channels, funnels and marketing infrastructure; - preparation of landing page prototypes and setting development tasks with conversion and user journey considerations; - cross-functional interaction: working with designers, copywriters, developers and traffic contractors; - contractor management: from task setting and media planning to performance evaluation and optimization; - participation in marketing support of key events (open days, webinars) with a focus on acquisition and conversion; - regular reporting on acquisition channels and evaluation of their effectiveness; - work with SEO factors within acquisition tasks: landing page structure, content, search visibility; - interaction with heads of related departments and coordination of marketing tasks.

Responsibilities: - development and implementation of performance strategies for the promotion of cultural and entertainment events (VKontakte, Telegram); - media planning and management of advertising budgets, KPI achievement and improvement of placement efficiency, hypothesis testing; - segmentation of target audiences and launch of advertising campaigns; - optimization and scaling of advertising campaigns; - setup and analysis of end-to-end analytics, evaluation of channel and funnel efficiency; - task assignment for designers and copywriters, quality control of advertising creatives; - placement of advertisements on external platforms and aggregators to expand reach; - regular analytics and reporting on advertising campaign results; - search and implementation of new approaches and creative solutions to improve promotion efficiency.

Responsibilities: - development and implementation of advertising campaigns for major international brands: Polaris, Biore, Cettua, Pigeon, John Frieda, Laurier, Perioe, Sally Hansen, LG, Bio-Oil, Lansinoh, Bourjois Paris, JARDIN COFFEE and others; - work with advertising platforms, including Facebook, Instagram (before the ban), VKontakte; - development and implementation of promotion strategies for B2B and B2C segments (experience working in a team of 6 targeting specialists); - media planning and management of advertising budgets up to 1.5 million rubles while ensuring KPI achievement; - management of advertising campaigns: audience segmentation, task assignment for creatives, analytics, optimization and scaling with regular performance reporting.

Responsibilities: - active participation in calculations for tenders, preparation of strategies and media plans for various tenders across Russia; - management of targeted advertising for brands such as Biocad, OTP Bank, Karusel store, X5 Group, on VKontakte, myTarget, Instagram and Facebook platforms; - main work on media planning for brands: Biocad, DR. Oetker, Perekrestok, Dyadya Vanya, Agusha, Dочки-Synochki, with a focus on VKontakte Market and Telegram platforms; - management of advertising budgets up to 1 million rubles, media planning taking into account KPI and strategic goals of brands; - justification of media channel selection for effective brand promotion within B2B and B2C strategies; - analysis of advertising campaign effectiveness, reporting and adjustment of actions to achieve maximum results.

Projects and businesses: Timchenko Foundation, Kuboteka Lego parts store, KoKosha women’s clothing store, “Fakultet” blogger school (school promotion and blogger promotion), AFANASYEVA.DOC project (documentary cinema — promotion of the film by journalist Anastasia Afanasyeva), Do Eat Yourself confectionery, PetVisa project (pet search), Terra Pi mental health clinic, Anastasia Abu Saleh cosmetology clinic, Variodent dental microscopes, etc. Main areas: - education, culture and entertainment, stores and online stores, dance studios, banks, medicine, biotechnology, confectionery products, theater. Responsibilities: - targeted advertising (VKontakte, Telegram, Instagram, myTarget); - media planning and management of advertising budgets, KPI achievement; - advertising campaign management: development of promotion strategies, audience segmentation, analytics and performance evaluation, A/B testing, optimization and scaling.

Responsibilities: - participation in the development of SMM strategies for B2B and B2C projects; - management and development of brand accounts on social media; - development of content and content plans according to project objectives; - launch and setup of advertising campaigns on social media; - work with thematic communities and placement platforms; - analytics of content and advertising campaign effectiveness.