Интернет-маркетолог

- Rejuvenated core audience demographic from 50+ to 25–45 and boosted viral social media reach by 62.6% through a strategic content strategy relaunch. - Orchestrated end-to-end production (creative conceptualization,ing, on-set coordination, post-production) for 40+ high-performing short videos and long interviews on TikTok, Reels, and YouTube. - Restructured and led a 6+ person production team, optimizing workflows to increase content output without additional budget expansion.

- Scaled influencer marketing operations by executing 50–100 monthly activations across Instagram, YouTube, Telegram, and VK for high-volume e-commerce categories. - Cultivated and managed long-term partnerships with over 200+ creators across top, mid, and micro-segments. - Optimized multi-million budget allocations using data-driven performance metrics (CPV, Reach, Conversion rate, CTR, CR). - Launched scalable ambassador and Online Video (OLV) programs, significantly improving funnel conversion efficiency and user engagement. - Directed 11 external marketing agencies and sales houses, ensuring full compliance, accurate attribution, and transparent campaign reporting.

- Produced comprehensive 360° digital campaigns and branded special projects for 15+ major brands and technology ecosystems. - Accelerated client approval turnaround times by 50% by redesigning internal communication workflows and production pipelines. - Led cross-functional teams of 9+ specialists (creative, design, motion, media) across up to 12 concurrent campaigns, ensuring flawless execution under tight deadlines (3–5 weekly launches). - Developed 30+ creative concepts and campaign narratives for social media, branded content, and digital launches. - Managed a network of 20+ external contractors and production vendors, reducing revision cycles through structured stakeholder management.

- Delivered 20+ full-cycle digital and offline campaigns, generating over 5M+ in total reach and improving engagement rates (ER) by up to 25%. - Coordinated cross-functional teams of designers, developers, copywriters, and production specialists across multiple simultaneous launches with tight deadlines. - Collaborated on creative and media strategies for high-visibility platform and brand integration campaigns, handling budgets from barter activations to multi-million launches.

- Executed targeted WOM and micro-influencer campaigns for FMCG, Babycare, Beauty, and Tech sectors, driving an average of 1,000 organic product reviews and UGC per project on social media and e-commerce sites. - Managed project funnels and performance analytics, driving a 25% increase in core engagement metrics. - Supervised and mentored moderation teams (3–5 people), contributing to the development of internal processes and operational methodologies.