Head Копирайтер

· Clients: McDonald’s, Philip Morris, Captain Morgan, Leroy Merlin, Nescafe, Eram, Barni, Desten Mir, Zibi. · Responsibilities: Creation of cross-platform creative concepts, oversight of campaign execution, formulation of tender proposals. · Achievements: · Launched Philip Morris’s "Mr. Philip Morris" brand, crafting its digital identity. · Revitalized McDonald’s campaign strategies, enhancing family-centric positioning. · Won multiple tenders, delivering exceptional campaigns across various sectors.

· Clients: Rosatom, Sherbank, Honor, Domco, Svetorg, Papia, Beeline Uzbekistan, Schweppes, Rutinat, MTS, Commercial Avenue, etc. · Professional Scope: · Direct brand liaison and client service. · Orchestration and monitoring of contractors for flawless execution. · Concepting and pitching innovative ideas in competitive settings. · Steering social media content strategies and account management. ·ing and directing video content, and fostering influencer marketing initiatives. · Select Accomplishments: · Won a government contract with Rosatom, championing a successful tender on the first submission. · Consolidated a winning digital project proposal for Sherbank, surpassing internal competition (details under NDA). · Championed a successful tender (SMM strategy & creative campaign) for Commercial Avenue. · For Domco, grew an Instagram account to 89,000 followers with minimal investment. · Originated interactive Instagram initiatives for Papia. · Pioneered the "Rathopping with Schweppes" concept to invigorate brand presence in the nightlife scene.

· Key Clients & Partners: Yango, Dodo Pizza, multiple regional influencers and lifestyle brands. · Core Responsibilities: · Oversaw and mentored the social media department, ensuring content aligned with brand vision. · Developed consumer frameworks and digital strategies to strengthen brand visibility and engagement. · Negotiated and secured collaborations with influencers and lifestyle brands. · Designed and executed digital and offline brand activations. · Directed content development across multimedia platforms to grow the community. · Notable Achievements: · Established key partnerships (Yango, Dodo Pizza, CU barbershop, etc.), designing and implementing impactful collaborations independently. · Negotiated and signed numerous influencer partnerships to enhance brand recognition. · Built cross-platform campaigns that positioned Dopamine as a recognizable hub for gamers and lifestyle audiences in Dubai.

· Key Clients: GAS, Gold'n'Apotheka. · Core Responsibilities: · Leadership and development of a dynamic creative team of five. · Architecting creative strategies and overseeing project milestones. · Conception and execution of pre- and post-production for high-impact campaigns. · Crafting and advocating for creative campaigns, from special events tos. · Articulating project narratives to clients and spearheading client relations. · Notable Achievements: · Gold'n'Apotheka: Orchestrated the brand’s voice, strategy, and content plan, integrating influencer collaborations which boosted organic followers by 6,000 in seven months. · GAS: Elevated subscriber engagement across platforms (Telegram, Yandex Zen, VK), achieving a subscriber boost of 8,000+, and growing an active community from 700 to 12,000+.

· Clients: Borjomi, Oriflame, Doshirak. · Professional Skills Demonstrated: Ideation and execution of 360° campaigns, versatile content creation, strategic brand positioning, and digital market analysis.