Директор по маркетингу (CMO)

Developed and executed the regional marketing strategy for Turkey and Azerbaijan, restoring growth and eliminating prior GGR deficits. Led all marketing functions: performance, affiliate, SMM, influencer/KOL, CRM, media buying, VIP, analytics, retention, reputation/SERM, and offline initiatives. Managed a multi-million marketing budget with monthly forecasting, channel allocation, and ROI optimization, reducing inefficient spend by 15–20%. Strengthened acquisition channels (affiliates, Telegram, Instagram, TikTok, Kick/Twitch, SEO networks), improving traffic quality and overall conversion metrics. Implemented enhanced VIP segmentation and personalized retention mechanics, increasing deposits and activity among VIP and Super VIP players. Optimized crypto deposit flows through improved UX and player education, resulting in a 20–35% increase in crypto usage. Launched region-specific promo campaigns and personalized communication strategies, boosting engagement and player activation. Improved collaboration with the Payments team, reducing transaction failures and ensuring stable deposit/withdrawal operations. Established a structured weekly reporting system (GGR, acquisition, retention, VIP analytics, performance reviews), accelerating decision-making processes. Expanded brand presence through local cultural positioning, influencer partnerships, and community growth in Telegram and social platforms. Recruited and managed regional teams across marketing, SMM, VIP, telemarketing, and support, ensuring strong cross-functional execution. Conducted continuous competitive analysis (bonuses, retention mechanics, payments, UX, communication), introducing improvements across product and marketing activities.

Drove rapid growth with over 50,000 app downloads within six months, surpassing established KPIs. Utilized data-driven strategies to reduce CPA by 22%, establishing a robust global go-to-market framework that boosted brand awareness, investor confidence, and user trust. Developed innovative marketing narratives that resonated across diverse audiences, cementing the company's position in the emerging crypto social space.

Spearheaded the entry into the Turkish market, achieving a 42% growth in community engagement across Telegram and Discord within six months. Implemented tailored campaigns that increased active user engagement by 28% and expanded the VIP investor base by 25%, driving significant participation and investment. Optimized localization strategies to reduce operational costs by 20%, ensuring scalable growth and strong market presence in a competitive landscape.