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7 лет 5 месяцев
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Your Bourse
Global Marketing Manager
10 месяцев
Резюме в Telegram-канале
10 резюме
Пост каждый день

О себе
О себе
Руководитель отдела маркетинга, операционный директор с 12+ годами опыта в B2B FinTech/EdTech и B2C индустриях. Строила маркетинг стратегии и процессы с нуля, набирала и управляла командами до 100+ человек, запускала промо-акции и проекты с охватами 2,5 млн человек и ROMI 1900%. С нуля организовывала мероприятия на 400+ участников, увеличивала количество лидов с выставок на +97% к прошлому месяцу без бюджета на рекламу. Сильная сторона - построение систем, ориентированных на юнит-экономику, которые потом масштабируются.
Опыт в Affiliate
Finance
Meta (Facebook)
Google Context
SEO
Email-рассылки
MyTarget
Яндекс Директ
Influence
Tier-1
Tier-2
Опыт работы7 лет 5 месяцев
Август 2025 - по н.в.
(10 месяцев)
Your Bourse
Global Marketing Manager
Trading technology provider for FX/CFD brokers (Trade Server, Trade Engine, Risk Management)
- Delivered +31% MoM lead growth (56% from website) and +97% MoM lead growth (73% from Expo) with zero
paid media through organic social reach, creative marketing, and strong Expo execution.
- Grew LinkedIn performance with a content strategy and copywriting optimization, increasing comments by +400% and
impressions by +75% MoM through iterative experiments and KPI tracking.
- Scaled an EdTech training program (FX Dealer Academy) through improved onboarding funnel, curriculum updates,
and automated retention reminders, growing revenue +524% and achieving 80% completion across 148 students.
- Built a marketing operating system from zero in 3 months: KPI framework, dashboards, and cross-functional
processes, cutting reporting time from 8 to 1 hours weekly.
- Negotiated additional founder speaker slots with Expo organizers in Singapore, Dubai, and London, delivering $25,000
cost savings while expanding brand visibility and thought leadership without incremental sponsorship spend
Август 2023 - Август 2025
(2 года 1 месяц)
Bazaar
Head of Marketing
The first and only free classifieds platform in Thailand for expats & advanced travelers
- Built and managed remote revenue team end-to-end (sales, marketing, content, SEO/PPC) with structured onboarding
and KPI tracking, achieving 90%+ engagement and 92% retention with one internal promotion to team lead.
- Redesigned workflows and implemented CRM + dashboards, boosting on-time delivery from 50% to 90% and
halving cycle time from 60 to 30 days through clear ownership and weekly reviews.
- Executed Black Friday growth campaign (partner acquisition, influencer collabs, creative quiz mechanics) reaching
2.3M people with 18 partners co-funding $11.1k of the $22.2k prize pool.
- Launched business networking event end-to-end (brand positioning, digital funnel, automation, sponsorships, paid
media), attracting 400 attendees and generating $58.9k revenue with 19x ROMI on $3.1k marketing costs
Декабрь 2019 - Декабрь 2022
(3 года 1 месяц)
DAVICI
Chief Revenue Officer (CRO)
- Achieved +325% annual revenue growth while increasing payroll costs by only +10% through cross-functional
alignment on KPIs, unit economics, and revenue funnel accountability.
- Launched 57 new SKUs end-to-end through structured project management and product launch coordination:
prioritization, timeline ownership, stakeholder alignment, and go-to-market execution.
- Drove international market entry across US and Europe (Amazon, eBay, Etsy, Partners) through localized GTM
strategies and high-stakes negotiations, Expo, scaling exports to 30%+ of revenue.
Июнь 2018 - Декабрь 2019
(1 год 7 месяцев)
DAVICI
Digital / E-Commerce Marketing Director
- Generated RUB 2.5M in one day on Black Friday with a RUB 70,000 budget by executing a performance marketing
plan (PPC), running A/B-style experiments on offers and creatives, and tightening conversion paths across the store.
- Reached online store profitability within 3 months and +200% sales growth YoY by building a data-driven
marketing strategy with regular reporting dashboards, channel mix optimization and stronger brand positioning.
Навыки
Анализ рынка и партнёров
Партнерские программы
Разработка стратегии партнерского маркетинга
Отбор продуктов для продвижения
Разработка промоакций
Планирование
Отчетность
Участие в профильных конференциях
Ведение партнеров
Владение языками
Профессиональный Английский
Родной Русский
Занятость
Занятость
Полная
Формат работы
Удаленная работа, Гибрид
График работы
Гибкий, 5/2
Переезд
Возможен
Командировки
Командировки возможны