Middle Media Buyer

Planned, launched, and optimized Facebook ad campaigns in the iGaming industry. Created ad creatives (images, videos, ad copy) tailored for different GEOs and audiences. Managed and scaled ad spend up to $600K across multiple markets. Conducted A/B testing on creatives, audiences, and bidding strategies to maximize performance. Monitored campaign metrics (CTR, CPA, CPL, ROI) and made data-driven optimizations. Reached an average ROI of ~60% across campaigns over 15 months of activity. Launched and managed campaigns across up to 40 ad accounts. Successfully scaled campaigns in competitive GEOs such as South Africa and Canada. Produced high-performing creatives that significantly improved CTR and reduced CPA. Developed strong analytical and creative skills by handling both media buying and creative production. Continued gaining experience in marketing and online sales after media buying activity.