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Senior PR Manager
Negotiable
SpainAlicante
FullRemote
Work experience
2 years 1 month
Last work experience
Metro Cash&Carry
Marketing, PR & Corporate Communication Manager
2 years 1 month
About
About
Senior Marketing & Communications Manager with 15+ years of experience in marketing strategy, brand development, PR, corporate communications, and digital campaign management. Proven ability to deliver results under budget pressure: reduced marketing spend by 32% while increasing digital reach by 15%. Experienced in leading marketing teams, managing multi-channel campaigns, building corporate reputation, and aligning communication with business objectives. Background spans FMCG, wholesale retail, and direct sales environments. Fluent in English, Romanian, and Russian; Spanish B1 actively developing.
Affiliate experience
Meta (Facebook)
Push Notifications
Influencer Marketing
SMS Marketing
TikTok
Email Newsletters
Google Context
Tier-1
Work experience2 years 1 month
May 2024 - to date
(2 years 1 month)
Metro Cash&Carry
Marketing, PR & Corporate Communication Manager
Increased digital reach by 15% while cutting marketing spend by ~32% through smart reallocation to high-impact campaigns. Doubled digital-only campaign volume and boosted influencer strategy efficiency by 3x. Launched B2B campaigns “Entrepreneur’s Dream” and “From Farm to Table” supporting the HoReCa sector. Implemented Own Brand promotion strategy across all communication channels. Managed PR, media relations, crisis communications, and corporate messaging aligned with Board directives. Coordinated content across Facebook, Instagram, LinkedIn, YouTube, and TikTok. Led storytelling-driven internal branding campaigns to strengthen employee engagement.
Skills
Developing a partner marketing strategy
Product selection for promotion
Developing promotional campaigns
Planning
Reporting
Partner management
Market and partner analysis
Development of a communication strategy
Communication with bloggers
Communication with clients
Marketing Communications
Project Management
Advertising budget optimization
Optimization
Sales forecasts
Language proficiency
Advanced English
Intermediate Spanish
Native Romanian
Native Russian
Employment
Employment
Full
Work format
Remote, Hybrid
Work schedule
Flexible, 5/2
Relocation
Not possible
Business trips
Business trips possible