Head of Teamlead of Affiliate

* Developed go-to-market strategy for affiliate programs in collaboration with other departments. * Built the affiliate department from scratch. * Optimized business processes and workflows. * Monitored market trends and identified growth opportunities. * Implemented tools and strategies for scaling the project. Achievements: * Successfully launched a new affiliate program within the first month. * Built a full operational structure for the affiliate department from the ground up. * Implemented scalable tools and automated reporting systems to improve efficiency. * Identified and partnered with key affiliates in Tier 1 markets. * Achieved double-digit MoM growth in affiliate traffic during launch phase.

Acquired new partners and managed existing affiliate portfolio. * Monitored and analyzed affiliate activity to assess performance. * Identified top performers and developed incentive programs. * Analyzed traffic volume and identified strategies to increase it. * Represented the company at conferences and exhibitions. * Managed a team of 5 affiliate managers. Achievements: * Developed a personalized growth program for managers. * Implemented a burnout prevention system. * Negotiated and onboarded a major Indian agency. * Established KPIs for the team (none previously existed). * Structured the department: workspace setup, reporting, team calls, task tracking system. * Participated in Broconf. * Led ad labeling processes (token collection, ORD uploads, stats reporting). * Increased net profit by 25%. * Grew active affiliates by 20%. * Increased number of advertisers by 15%.

Responsibilities: * Assessed incoming projects and traffic flows. * Communicated and negotiated with webmasters and media buyers. * Optimized interdepartmental workflows. * Managed content planning and news publishing. * Represented the company at conferences. Achievements: * Built the affiliate department from the ground up (process digitization, roles, responsibilities). * Created a support funnel. * Built end-to-end analytics using Power BI. * Established an internal marketing team. * Introduced new project call formats (offer usability, funnel analysis, landing page, call center). * Conducted internal training on sales,s, webmaster relations, traffic sources. * Co-developed an in-house offer. * Represented the company at CPA Life (booth work). * Optimized internal workflows (feedback loop, simplified payment processing). * Introduced a new KPI system with weighted metrics and dynamic base pay. * Launched a new referral program for affiliates. * Managed a team of 7 people. Results: * Tripled operational profit. * Doubled number of active affiliates. * Increased payouts for top 2 affiliates by 5x. * Boosted conversion of new registrations to paid-out affiliates from 2–3% to 10%. * Reduced analytics feedback loop from 3–4 weeks to 1–2 days. * Scaled the team to 5 members.

Responsibilities: * Created and managed advertising campaigns. * Sourced new offers. * Led lead generation activities. * Maintained reporting and documentation.

Responsibilities: * Worked as part of an in-house media buying team focused on performance marketing. * Launched and optimized ad campaigns across various traffic sources (mainly FB, UAC, push). * Sourced and tested affiliate offers. * Generated leads and analyzed campaign performance. * Created pre-landers and promotional creatives. * Maintained detailed reporting on traffic, conversions, and spend. Achievements: * Achieved consistent ROI-positive campaigns across Tier 1 and Tier 2 GEOs. * Scaled several offers to 5-figure monthly volumes. * Improved CTRs and CRs through A/B testing of creatives and funnels. * Built a structured internal knowledge base for creative testing and campaign optimization.