Middle Financial Analyst

Send reminders to clients with negative balances. Collect client budgets for leads, including prepayments and covering negative balances. Calculate clients' available budgets for leads on a daily/weekly basis. Manage client accounts from a billing perspective, addressing any needs they may have. Assist with weekly settlements for various clients.

Анализировал входящий веб-трафик для выявления трендов, закономерностей и поведения пользователей с помощью Google Analytics, Яндекс Метрики и других инструментов. Составлял отчёты по ключевым метрикам: источники трафика, отказ, длительность сессии, конверсии. Проводил A/B тестирование и анализ эффективности для повышения конверсии лендингов. Выявлял аномалии: ботов, кликфрод и неэффективные каналы. Работал с маркетингом для оптимизации платного трафика на основе метрик в реальном времени. Участвовал в планировании бюджета, оценивал эффективность каналов по ROI. Давал рекомендации по улучшению контента и пользовательского опыта на основе анализа поведения.

Increased the number of drivers from 26 to 2,000 over the term of employment by implementing effective recruitment and motivation strategies. Organized and managed the recruitment of new drivers through advertising campaigns and partner programs. Supervised team operations, including hiring and training employees, developing communications, and monitoring performance metrics. Built reporting and analytics to streamline processes and improve efficiency of operations.

Created and managed a successful e- commerce project from scratch. Organized logistics, including the import of goods from China and delivery to the regions. Thought out and implemented a marketing strategy for the store. Hired and supervised the entire staff. Built a stable business process, ensuring the growth of the client base and increasing revenue.

Coordinated a team of more than 35 freelancers recruiting drivers for the platform. Participated in the development and testing of new driver recruitment strategies with company management. Organized and delivered training to employees, which helped them improve their performance and achieve KPIs. Developed and implemented processes to manage and monitor team performance, resulting in up to 500 drivers per week. Analyzed performance metrics and provided regular reports to management. Organized contests and motivational programs, which increased team engagement and productivity.

Managed affiliate programs in iGaming, e- commerce and gut. Developed a strategy for attracting new affiliates Interacted with webmasters and arbitrage teams to achieve KPIs. Analyzed performance metrics of offers and optimized traffic sources. Maintained relationships with key partners, ensuring long-term cooperation.

Launching and optimizing advertising campaigns on Facebook. Conducting A/B testing to improve creatives and strategies. Analyzing advertising metrics and adjusting strategies to meet KPIs. Managing advertising budgets, their allocation, and control. Creating campaign performance reports and providing recommendations. Collaborating with the creative team to develop effective advertising materials. Conducting market and