Middle Influencer Marketing Specialist
Full
NDA
About
A specialist in user engagement and media buying with basic experience in iGaming, Web3 and affiliate marketing. I have worked with TikTok/Shorts/Reels, understanding key metrics and payment models: (CPA, RevShare, Hybrid, CPC, LTV, NGR, GGR, FD, R2D, CR, ER, etc.)
I have the skills to find and manage partners, evaluate traffic quality, and work with various geo. Understanding of marketing strategies in iGaming, experience interacting with communities and conducting marketing campaigns. I am actively studying the gambling/betting industry and strive to apply my accumulated experience to improve business efficiency.
Affiliate experience
Work experience3 years 10 months
Media buyer
2024 Feb – 2024 Aug - NDA
Middle Media Buyer in services: mobile proxies and virtual cards ( two services one company )
Responsibilities:
Working with different regions: Tier – 1, Tier – 2, Tier - 3
Searching and account management of affiliates, including checking the quality of traffic, based on clicks, CR, internal transactions
Communication, correspondence, video presentation of products for big buyers (b2b: teams, CPA networks, and smm - agencies).
The result of working in the company: Deepened my knowledge in affiliate marketing, learned various nuances both on GEO and trafic sources. Learned how to set up Keitaro's campaigns
Played a key role and was the liaison between the team, users and partners.
Responsibilities:
Maintaining social networks, finding partners to deploy a project using our network.
Coordination of development grants with team.
Community engagement: interaction with the community, holding events (online/offline), organizing AMA-sessions with the team, contests, raffles, marketing campaigns together with other projects.
Analyzing key metrics: number of wallets, number of “live addresses”, network bandwidth, community engagement rate, etc.
Help in adapting technical documentation into native languages of CIS region, help in writing and adapting user guides
Search for moderators for different regions..
Collecting community feedback.
Assistance in UX/UI optimization of the site.
Assistance in tokenomics planning and selection of user rewards criteria.
Result: the project successfully showed itself at the listings, sold all available allocation at ICO in the first 5 minutes of opening. It listed on tier - 1 exchange with a market cap of $1.1 billion (with $15 million investment); $3 million on seed round, $12 million on the second round of investment )