Head Content Strategist

Strategy lead with 11+ years of experience in digital, specializing in influencer marketing and creative campaigns. Over 2024–2025, developed 47+ winning strategies (communications, creative, SMM, influencer, metaverse experiences). Built and scaled a cross‑functional team of strategists and creators from junior to senior / group head level. Portfolio: 6 awards from leading industry competitions in 2025 (E+ Awards, Silver Mercury, Tagline). [expomap](https://expomap.ru/en/expo/silver-mercury-awards/) Clients: Avito, Burger King, Unilever, Beeline, Yandex Market, Omoda, Jaecoo, KIA, Durex, Zewa, Barni, Gerber, P&G, Ozon, Kassir.ru, Royal Canin, Huawei, Dobry Cola, Rollton. PROFESSIONAL SKILLS Hard Skills: - Strategic planning: development of communication, creative, SMM and influencer strategies, including under critically short deadlines (1–2 days). - Influencer marketing: creator selection, influence‑funnel design, performance evaluation (ER, CPV, ROMI). - Analytics and metrics: Yandex Metrica, media metrics, ROMI calculation, A/B testing, BrandPulse. - Frameworks: SWOT, PEST, Customer Journey Map, influence funnel, brand platform. - Tools: AI software, Notion, Miro, Figma (basic), PowerPoint / Keynote, Excel (pivot tables), Bitrix24. Soft Skills: - Leadership and team development: managing 10–15‑people teams, mentoring, reducing staff turnover. - Cross‑functional collaboration with sales, production, client service and procurement. - Strategic thinking and a systematic approach to problem solving. - Resilience and effectiveness under high uncertainty. - Presentation and storytelling skills for strategy defense. - Client orientation and ability to work with diverse audiences.