Senior HR generalist

Hi, I’m Sofia — the HR person who loves making work feel less like work. I build hiring processes that actually work (and don’t make people hate Mondays), create cultures where teams actually want to stay, and turn boring numbers into clear moments. What I enjoy most: • Finding creative ways to attract the right people (without boring job deions) • Listening, connecting, and helping people feel heard (1:1s are my favorite part) • Digging into data and spotting patterns others miss — then turning them into actions that move the needle Last couple of years I’ve scaled teams, launched cultures from scratch, reduced early churn, and learned how to stay fast and human at the same time. Outside of work, I’m always planning my next trip or picking up a new language — travel and languages are my biggest passions (currently chatting in Turkish A2 and dreaming about the next adventure ✈️). Always open to interesting conversations about talent, growth, and how to make work better — especially in IT, digital, or mobility. Currently exploring new opportunities (remote / relocation). Let’s chat if you’re building something exciting!