Middle Grafik

- Created visual content and brand assets for social media, marketing campaigns, SEO pages, and community engagement; - Helped shape and maintain a consistent visual language across digital and print materials; - Worked cross-functionally with marketing and content teams to deliver high-performing creative solutions; - Designed promotional graphics, event materials, presentations, and branded communication assets; - Explored AI tools and creative technologies to improve workflow efficiency and generate new visual ideas.

- Designed marketing assets across web, social media, and print for international B2B and B2C audiences; - Created English and Arabic visual content that contributed to +149% Instagram growth; - Developed brand identities, campaign materials, presentations, PDFs, and social media templates; - Collaborated closely with marketing and content teams to create consistent and engaging brand communication; - Used AI tools such as Midjourney and DALL·E for creative ideation, concept exploration, and faster design iteration.

- Designed infographics, presentations, and branded reports for both internal and external communications; - Collaborated with cross-functional teams to ensure clear, consistent, and engaging visual communication; - Contributed to the visual development of internal innovation initiatives, including the “Laboratory of Data” project.