Middle Grafik

• Deliver compelling visual content for social media, email campaigns, push notifications, and digital marketing, ensuring consistent brand storytelling across platforms; • Enhance and streamline the company’s design system and component library, contributing to a more efficient design workflow and stronger brand identity; • Create impactful visuals for website articles, news updates, and educational materials, boosting audience engagement and content visibility; • Design clear, professional layouts for guides, learning resources, and internal communications, supporting knowledge sharing and employee development; • Develop polished, visually engaging presentations for both internal and external stakeholders; • Apply advanced photo retouching and editing techniques to maintain high production standards; • Partner closely with marketing teams to ensure all creative assets align with brand strategy and business goals.

Gained great professional and personal experience working at a design agency achieving highest results by: • Contributing to a diverse range of projects, spanning from creating animated content, landing pages, and web banners to designing print materials. • Managing design systems, components, and variants to ensure consistency and scalability across UX/UI projects. Creating interactive prototypes, conducting user research, and designing cohesive user interfaces aligned with brand identity. Developing interactive elements, conducting usability testing, and collaborating with product managers, developers, and stakeholders to meet project goals. • Designing advertising materials and social media visuals for various platforms, contributing to a 15% increase in online engagement. • Introducing concept ideas for key visuals (KV) that won tenders and creative competitions, elevating brand recognition and market presence. • Leading a project for a fundamental client by developing designs for unique calendars, showcasing expertise in creative concept development, visual storytelling, and key visual creation using Midjourney and Adobe Photoshop resulting in increased customer engagement.

• Designed impactful logos, brand identities, and visual assets optimized for digital platforms, leading to a 20% increase in brand recognition. • Created intuitive UI designs for web and mobile applications, emphasizing usability and user-centric design principles, resulting in improved user satisfaction. • Successfully produced dynamic animations for advertising campaigns using Adobe After Effects, enhancing brand visibility and audience engagement to achieve remarkable campaign performance metrics.

My approach to design is centred on functionality, thoughtfulness, and attention to detail. I possess an in-depth understanding of grid systems, composition, colour theory that underpin my design decisions. Through my passion for design, I have made significant contributions to the company's business performance. I have gained several key achievements, including: • Developed digital designs for both online and offline campaigns and social media marketing initiatives, driving a 10% increase in brand awareness. • Implemented effective design strategies for web interfaces and digital marketing materials, resulting in a 15% improvement in user interaction and conversion rates. • Utilized Figma, Adobe Illustrator and Photoshop to create visually appealing designs.

As a freelance graphic designer, I have collaborated with over 20 clients from various industries, such as oil & gas, energy, construction, electronics, medicine, sport, technology, video surveillance, clothing and footwear, financial institutions, and automobile industries to develop visually appealing content and corporate identities that contributed to their overall business performance. During my freelance work, I have developed my hard and soft skills by performing various tasks: • Produced print and digital marketing materials, including social media graphics, email newsletters, and online advertisements, leading to enhanced brand visibility and engagement. • Created digital illustrations and icons to enhance brand identity and recognition across digital channels. • Developed business presentations, reports, and dashboards, resulting in a 20% improvement in information comprehension for clients. • Designed promotional materials such as posters, brochures, and banners, contributing to a 20% increase in event attendance. I am confident that my experience and skills make me a strong candidate for graphic design positions.