Widok CV
Dyrektor handlowy / CCO
4000 $
Pełny etatZdalnie
Doświadczenie zawodowe
16 lat 7 miesięcy
Ostatnie doświadczenie zawodowe
Uplify
Global Account Director
1 rok 5 miesięcy
O mnie
O mnie
Более 16 лет в digital сфере:
Более 5 лет на позиции global account Director и client service director в международных кампаниях
Построение, развитие и управление командой аккаунтов
Upsale ключевых клиентов ( рост среднего чека более чем в 1,5 2 раза, рекуррентность продаж, высокий клиентский сервис NPS - 8-9)
Формирование базы знаний как внутри команды/ компании так и во вне ( кейсы, статьи, исследования)
Выполнение поставленных KPI - достижение количественных методик и качественных ( выполнение плана на отдел, запуск новых продуктов и проектов)
Выстраивание процессов внутри отделов и обеспечение высокого уровня работы
Опыт работы на международном рынке APAC , LatAm, US.
Возможность привести сильную команду аккаунтов.
Doświadczenie afiliacyjne
Brak danych
Doświadczenie zawodowe16 lat 7 miesięcy
Wrzesień 2023 - Styczeń 2025
(1 rok 5 miesięcy)
Uplify
Global Account Director
Sales support, upsell:
1. Upsale- proactively offer company products to current customers coming from newbiz, reactivate customer pool, develop within strategy.
2. Sales support and “presale : assistance in preparation of complex presentation materials for participation in large deals and tenders.
3. Client and Agency Strategy: support the Commercial Director in developing and implementing the strategy for key clients, agencies and groups.
Knowledge Management
1. Knowledge and Management: collection, analytics, maintenance and shearing of best practices in different markets (EMEA, LATAM, APAC) of the company's presence, presentation of a portfolio of cases for the markets.
2. Cross-functional coordination: ensuring effective collaboration with company departments to achieve account metrics: marketing, sales, product teams.
3. Case-study and post-campaign: Maintaining up-to-date case-study materials, preparing post-campaign and research findings for clients.
Campaign Implementation
1. Campaign execution: preparing, commissioning, implementing, achieving agreed metrics on campaigns with clients.
2. Analysis and Optimization: evaluating the effectiveness of advertising campaigns, recommending mechanics and optimization to achieve better results.
3. NPS: responsible for developing and maintaining long-term relationships with key accounts, ensuring their satisfaction, loyalty and NPS at 9 and 10.
Reporting
1. Contract Portfolio: a systematic approach to contract portfolio management - agency groups, deals and terms, direct clients and talent agencies. Knowledge, document retention, control of activation and closing documents.
2. Reporting and Presenting Results: preparing reports on campaign results, presenting data and analytics for product improvements.
3. Finance: maintaining the finance department, updating campaign roster. Accounts receivable control.
Team
1. Team Development: building, managing and mentoring a professional team, providing tools, skills and motivation to achieve goals. Promoting a culture of accountability and commitment to a shared outcome.
2. Systematic: Conversion-based sales approach. Funnel stages, meetings, proactive proposal, converting to repeat placements.
3. Cross-functional collaboration: close contact with other product, marketing and operations teams.
Lipiec 2019 - Maj 2023
(3 lata 11 miesięcy)
Sizmek by Amazon
Client Service Director
- Team management manager account
A team of 15 people
- Control of tasks realization on all products of the company
- Communication with clients\agency.
For example:
Global Clients: JLR, Unilever, Volkswagen Group, SPS, Pfizer
Local Clients: Telecom (Rostelecom, MTS), Auto ( Avtovaz). Finance (Alfabank) Agency: OMD Group, Group M, Vivaki Group, ADV Group, Dentsu Aegis Network, PHD Local Agency: Nectarin, Media Plus.
- Developing a customer relationship strategy
- Commercial proposals (budgets are confidential
- Control of documentary support of transactions (legal, financial, project documents) - Monitoring the timeliness of presentations and project completion reports
- Development and implementation of new business processes
- Customer service provisioning
My supervisor is the General manager (CEO)
Styczeń 2019 - Lipiec 2019
(7 miesięcy)
Advark Programmatic platform
COO
- Audit, business process development, business process optimization
- Building the structure of the company's departments and their interaction to increase profits from both direct sales and affiliate programs.
Near 20 people in a team :
1) 6 sales managers
2) 4 account managers
3) 4 traffic managers
4) pr – manager
5) 2 office managers
- Management, organization of effective work and coordination of all structural departments of the company: sales\accounting\traffic\, etc.
- Direct interaction with the product director for solving current tasks and planning new tasks for the technology in order to increase the company profits.
- Preparation of necessary executive and management documentation for project implementation (sales and partner programs of the company)
- Launch and control of new products, services and maintenance of existing tasks
- Participation in preparation of the sales plan, financial indicators, market positioning of the company
- Ensuring the achievement of strategic and operational objectives of the company - Reporting on the company's activity and its key indicators
- Participate in planning and monitoring marketing\pr activity
- Monthly and daily reporting for all commercial departments
- Direct sales: maintenance of annual sales plan (Clients) For example:
Local Clients: Gazprombank, Yota, Megafon, Farma ( Farmstandart, UPSA, OTCFarm), EMG, and other
Average deal budget from $5000-$10000
- Organization of works and effective work of structural divisions of commercial department
- Adoption of measures to improve the efficiency of the company's commercial department.
- Management of the company's structural units through subordinate heads of these units
- Participation in the development of the company's strategies together with the Commercial Director
- Development, implementation and improvement of company management methods - Team creation from scratch
- Control over compliance with production and labor discipline, assistance in developing initiative, labor motivation and activity of the company's employees
My supervisor was the General manager (CEO)
Październik 2018 - Grudzień 2018
(3 miesiące)
Advark Programmatic platform
Sales Director
Sales Director
- Interaction with advertising agencies and clients
- Implementation of personal sales plan and sales team plan
- Participation in development of price policy, discounts.
- Collection of information and identification of possible clients for the company in the market. - Creating a strategic approach to each client and communicating it to managers
- Сommercial proposals, media planning
- Maintaining customer service at a high level
- Control and management of document flow with clients
- Control of receivables
- Performance of KPI and other tasks from management
- Interaction with other departments of the company on commercial tasks
My supervisor was the Commercial Director
Kwiecień 2014 - Październik 2018
(4 lata 7 miesięcy)
EMG
Head of Sales
- Selection, training and development of group managers; Management of the team of 8 people:
1) 4 sales managers
2) 2 account managers
3) 2 traffic managers
- Development of commercial offers and cross-media projects;
- Conducting current work with direct clients and advertising agencies;
For example:
Clients: Asus, Google, Colins Jeans, Guerlain, Fererro, Alfabank, Pirelli, Ostin, Coral Travel, Kaspersky, Invitro, Mostourflot, Stada, Puma, BP.
Agency: OMD Group, Dentsu Aegies Network, MGCom, BBDO - Presentations, meetings;
- Control of commercial proposals, conducting advertising campaigns, evaluation of results, preparation of reports;
Formats: Digital audio, Special projects, Banners. Budgets: $3000-$15000
-Development of partnership relations;
-Participation in business events;
-Implementation of the sales plan;
-Development of new advertising formats and their implementation; Maintaining and planning the annual plan.
-Released new product (digital audio)
My supervisor was the Commercial Director.
Czerwiec 2013 - Kwiecień 2014
(11 miesięcy)
EMG
Senior sales manager
-Development of commercial offers and cross-media projects' execution of contracts and ongoing work with direct clients and advertising agencies;
- Presentations, meetings;
- Preparation and coordination of media plans;
- Control of commercial proposals, conducting advertising campaigns, evaluation of results, preparation of reports
- Participation in business events Implementation of the sales plan;
My supervisor was the Head of Sales.
Marzec 2009 - Czerwiec 2013
(4 lata 4 miesiące)
Finmedia ( www.e-xecutive.ru)
Senior sales manager
Senior Sales Manager
-- Searching for new clients, leading clients;
- Development of commercial offers' execution of contracts and ongoing work with direct clients and advertising agencies;
- Presentations, meetings;
- Control of commercial proposals, conducting advertising campaigns, evaluation of results, preparation of reports;
Formats: Special projects, Banners. Budgets: $1000-$7000
- Creation and implementation of special projects and sections; Participation in business events - Implementation of the sales plan;
- Development of partnership relations;
Kwiecień 2008 - Luty 2009
(11 miesięcy)
Profmedia ( B2B Media)
Sales manager
Searching for new clients, leading clients;
- Ppresentations, meetings;
- Identification of client goals, preparation and coordination of media plans;
- Control of commercial offers, conducting advertising campaigns, evaluation of results, preparation of reports;
Umiejętności
Monitorowanie fraudu
Programy partnerskie
Planowanie
Raportowanie
Pisanie artykułów reklamowych
Myślenie analityczne
Zbieranie i analiza informacji
Praca z dużą ilością informacji
Prowadzenie rozmów kwalifikacyjnych
Prowadzenie negocjacji
Zarządzanie czasem
Analiza danych statystycznych
Praca zespołowa
Badania marketingowe
Zarządzanie kampaniami reklamowymi
Analiza efektywności
Planowanie mediów
Google Analytics
Google Analytics
Yandex Metrica
Google AdWords
Analityka internetowa
Praca z systemami analitycznymi
Uruchamianie kampanii reklamowej
Optymalizacja kampanii reklamowej
Konfiguracja reklam
Google Tag Manager
Analityka
Umiejętność strukturyzowania
Analiza wyników
Testy A/B
Systemy CRM
Tableau
Monitorowanie efektywności
Pozyskiwanie nowych klientów
Zwiększanie średniego koszyka
Zwiększanie przychodu
Wzrost rentowności reklamy
Wzrost sprzedaży
Konfiguracja analityki
Optymalizacja budżetu reklamowego
Poszukiwanie skutecznych rozwiązań
Obsługa leadów
RTB
Programmatic
Analiza skuteczności kampanii reklamowej
Zarządzanie zespołem
Analiza rynku
Ocena wyników
Poszukiwanie partnerów
Budowanie systemu KPI
Badania kompleksowe
Prowadzenie negocjacji
Prognozy sprzedaży
Analiza dużej ilości informacji
Budowanie skutecznej komunikacji
Analityka sprzedaży
Obliczanie ROI
Obliczanie LTV
Ustalanie cen
Praca z dużą ilością informacji
Praca z systemem KPI
Analiza skuteczności integracji
Prognozowanie
Praca z blogerami
Uruchamianie firmy
Monitorowanie wskaźników
Analityka
Analiza kampanii reklamowych
Korekta kampanii reklamowych
Zarządzanie działalnością operacyjną
Zawieranie umów
Komunikacja z klientami
Komunikacja z dostawcami
Identyfikacja istniejących problemów
Sprzedaż B2B
Planowanie sprzedaży
Rozwój kluczowych klientów
Utrzymanie kontroli jakości pracy
Motywowanie pracowników
Rozdzielanie projektów między pracowników
Sprawozdawczość finansowa
Microsoft Outlook
Arkusze Google
SQL
Atlassian Jira
Canvas
Jira
AppsFlyer
Znajomość języków
Zaawansowany Angielski
Ojczysty Rosyjski
Typ zatrudnienia
Typ zatrudnienia
Pełny etat
Tryb pracy
Zdalnie
Grafik pracy
Relokacja
Możliwa
Wyjazdy służbowe
Możliwe wyjazdy służbowe