Junior Media Buyer

Implemented hybrid media buying strategies combining paid ads and affiliate traffic. Worked directly with affiliates, networks, and media partners to buy high‑quality traffic. Optimized campaigns for CPL, CPA, and Revenue‑Share deals. Monitored funnel performance from clicks → registrations → FTDs. Managed creatives, tracking links, postbacks, and campaign setup. Prepared weekly and monthly performance reports for management. Scaled profitable GEOs and paused underperforming ones. Achievements: Delivered 2,000+ monthly FTDs in peak periods. Achieved 200% ROI in targeted campaigns during Q2. Expanded operations into 5 new GEOs (Brazil, Kenya, South Africa, India, Ghana)

Ran paid campaigns for Casino & Sportsbook products in EU, LATAM, and Africa. Launched and optimized campaigns on Facebook Ads, TikTok Ads, Google Ads, and native networks. Performed daily data analysis to reduce CPA and increase FTDs. Collaborated with content and design teams to produce high‑performing creatives. Conducted A/B testing for landing pages, banners, and ad formats. Ensured compliance with advertising regulations for different GEOs. Built and maintained publisher relationships to secure premium placements.