Dyrektor marketingu (CMO)

My name is Oleksandr Melnykov. I'm a brand strategist and CMO with 10+ years of experience — from Ukraine's largest entertainment holding to performance marketing teams operating in iGaming and affiliate verticals. I've had the opportunity to work directly with brands: SPT (Space Profit Team) in nutra traffic, Street — a media buying team for whom I built full brand strategy and employer brand ahead of their scaling phase, West Ridge in gambling, NDA CPA within a digital holding where I served as CMO, and NDA as a game provider client. That means I understand the specific challenges this market throws at marketing leaders — compliance constraints, performance-first culture, the tension between brand-building and short-term ROI, and what it takes to attract and retain top talent in a competitive, often anonymous industry. Beyond iGaming, I've led marketing strategy for OschadBank (card emission target hit in 6 weeks vs. 12-week plan), Limo ice cream (brand awareness +10 points), Tevitta/LNZ Group (Red Dot Design Communication Award 2022), and 55+ clients across FMCG, fintech, Web3, and franchise through my brand strategy bureau Kinetyka. What I bring to a CMO or Head of Brand role: Proven ability to build brand from zero to market visibility (NDA CPA — ranked in industry in 6 months) Experience structuring and leading marketing teams within digital holdings Strategic workshop facilitation with founders and C-level teams (40+ sessions) Deep fluency in both performance and brand marketing — I know how to make them work together, not against each other I'm open to full-time opportunities, remote or hybrid.