Widok CV
TajlandiaPhuket
Pełny etatZdalnie
Doświadczenie zawodowe
7 lat 6 miesięcy
Ostatnie doświadczenie zawodowe
Your Bourse
Global Marketing Manager
11 miesięcy
O mnie
O mnie
Руководитель отдела маркетинга, операционный директор с 12+ годами опыта в B2B FinTech/EdTech и B2C индустриях. Строила маркетинг стратегии и процессы с нуля, набирала и управляла командами до 100+ человек, запускала промо-акции и проекты с охватами 2,5 млн человек и ROMI 1900%. С нуля организовывала мероприятия на 400+ участников, увеличивала количество лидов с выставок на +97% к прошлому месяцу без бюджета на рекламу. Сильная сторона - построение систем, ориентированных на юнит-экономику, которые потом масштабируются.
Doświadczenie afiliacyjne
Finance
Meta (Facebook)
Google Ads w sieci kontekstowej
SEO
Mailingi
MyTarget
Yandex Direct
Influencer marketing
Tier-1
Tier-2
Doświadczenie zawodowe7 lat 6 miesięcy
Sierpień 2025 - do teraz
(11 miesięcy)
Your Bourse
Global Marketing Manager
Trading technology provider for FX/CFD brokers (Trade Server, Trade Engine, Risk Management)
- Delivered +31% MoM lead growth (56% from website) and +97% MoM lead growth (73% from Expo) with zero
paid media through organic social reach, creative marketing, and strong Expo execution.
- Grew LinkedIn performance with a content strategy and copywriting optimization, increasing comments by +400% and
impressions by +75% MoM through iterative experiments and KPI tracking.
- Scaled an EdTech training program (FX Dealer Academy) through improved onboarding funnel, curriculum updates,
and automated retention reminders, growing revenue +524% and achieving 80% completion across 148 students.
- Built a marketing operating system from zero in 3 months: KPI framework, dashboards, and cross-functional
processes, cutting reporting time from 8 to 1 hours weekly.
- Negotiated additional founder speaker slots with Expo organizers in Singapore, Dubai, and London, delivering $25,000
cost savings while expanding brand visibility and thought leadership without incremental sponsorship spend
Sierpień 2023 - Sierpień 2025
(2 lata 1 miesiąc)
Bazaar
Head of Marketing
The first and only free classifieds platform in Thailand for expats & advanced travelers
- Built and managed remote revenue team end-to-end (sales, marketing, content, SEO/PPC) with structured onboarding
and KPI tracking, achieving 90%+ engagement and 92% retention with one internal promotion to team lead.
- Redesigned workflows and implemented CRM + dashboards, boosting on-time delivery from 50% to 90% and
halving cycle time from 60 to 30 days through clear ownership and weekly reviews.
- Executed Black Friday growth campaign (partner acquisition, influencer collabs, creative quiz mechanics) reaching
2.3M people with 18 partners co-funding $11.1k of the $22.2k prize pool.
- Launched business networking event end-to-end (brand positioning, digital funnel, automation, sponsorships, paid
media), attracting 400 attendees and generating $58.9k revenue with 19x ROMI on $3.1k marketing costs
Grudzień 2019 - Grudzień 2022
(3 lata 1 miesiąc)
DAVICI
Chief Revenue Officer (CRO)
- Achieved +325% annual revenue growth while increasing payroll costs by only +10% through cross-functional
alignment on KPIs, unit economics, and revenue funnel accountability.
- Launched 57 new SKUs end-to-end through structured project management and product launch coordination:
prioritization, timeline ownership, stakeholder alignment, and go-to-market execution.
- Drove international market entry across US and Europe (Amazon, eBay, Etsy, Partners) through localized GTM
strategies and high-stakes negotiations, Expo, scaling exports to 30%+ of revenue.
Czerwiec 2018 - Grudzień 2019
(1 rok 7 miesięcy)
DAVICI
Digital / E-Commerce Marketing Director
- Generated RUB 2.5M in one day on Black Friday with a RUB 70,000 budget by executing a performance marketing
plan (PPC), running A/B-style experiments on offers and creatives, and tightening conversion paths across the store.
- Reached online store profitability within 3 months and +200% sales growth YoY by building a data-driven
marketing strategy with regular reporting dashboards, channel mix optimization and stronger brand positioning.
Umiejętności
Analiza rynku i partnerów
Udział w konferencjach branżowych
Obsługa partnerów
Opracowanie strategii marketingu afiliacyjnego
Planowanie
Dobór produktów do promocji
Raportowanie
Tworzenie promocji
Programy partnerskie
Znajomość języków
Profesjonalny Angielski
Ojczysty Rosyjski
Typ zatrudnienia
Typ zatrudnienia
Pełny etat
Tryb pracy
Zdalnie, Hybrydowo
Grafik pracy
Elastyczny, 5/2
Relokacja
Możliwa
Wyjazdy służbowe
Możliwe wyjazdy służbowe