Middle Директолог

A performance and digital marketer focused on measurable business growth. I don't focus on "reach and pretty presentations," but rather on economics: cost of acquisition, conversion, revenue, and marketing ROI. I know how to build and scale advertising systems that consistently deliver results, not just one-off fluctuations. I specialize in comprehensive internet marketing: paid traffic, SEO, end-to-end analytics, and process automation. I understand the entire funnel—from first contact to repeat sale—and can identify growth opportunities in both traffic and product, offer, and lead management. Having worked in both agency and in-house environments, I understand business expectations, team constraints, and the true value of marketing for sales. I know how to build relationships with contractors, communicate clearly with the sales team, and make decisions based on data, not intuition. I'm comfortable working with large budgets, but I'm also effective at achieving results with limited resources—through prioritization, hypothesis testing, and continuous optimization. Key Competencies Performance Marketing: Contextual and targeted advertising (Yandex.Direct, Google Ads, VK, Telegram, YouTube)—launch, scaling, optimization, and cost control. Analytics and Data: GA4, Yandex.Metrica, end-to-end analytics, Looker Studio, behavioral analysis. I understand how to connect marketing with CRM and sales. SEO: Audit, semantics, optimization of technical factors and content, and growth of organic traffic as a source of stable leads. Automation and AI: I use AI tools to accelerate creative testing, data analysis, and budget forecasting, without "magic" or blind faith in algorithms. Growth Strategy: Building and optimizing funnels, increasing conversions, and scaling channels with ROMI monitoring. Key Results — Increased ROMI by 50–60% by rebuilding media splits and optimizing bids. — Reduced CPC and CPL by 20–30% without losing lead volume. — Increased paid traffic to a stable ROI and scalability. — Increased organic traffic by 2–3 times through SEO and technical optimization. — Increased sales conversion by 30–40% after implementing end-to-end analytics and lead quality management. English — B2 (working level).