Media Buyer / User Acquisition Specialist

• Planned, launched, and optimized paid user acquisition campaigns across multiple advertising platforms. • Developed and optimized acquisition funnels to drive traffic, leads, registrations, and conversions. • Managed campaign budgets, targeting, bidding strategies, and creative testing to achieve performance goals. • Worked across iGaming, Dating, FMCG, Healthcare, Education, Real Estate, and other verticals. • Managed campaigns across Meta Ads, Google Ads, TikTok Ads, DV360, Telegram Ads, VK Ads, Yandex Direct, and various advertising networks. • Used GA4, Keitaro, and tracking tools to monitor campaign performance, attribution, and conversion data. • Analyzed CPA, CPL, CPC, CPM, CTR, CVR, ROAS, and other KPIs to identify optimization opportunities. • Conducted A/B tests of creatives, audiences, and landing pages to improve campaign performance. • Monitored acquisition funnels and identified opportunities to reduce acquisition costs and improve conversion rates. • Prepared media plans, performance reports, and data-driven optimization recommendations.

• Development of the company's presence strategy in social networks • Formation of a clear task of promotion: increasing the flow of customers, increasing brand loyalty, detaching from competitors and so on • Preparation of media plans and content plans • Content generation • Promotion of groups, pages. It includes the creation and configuration of advertisements, competitions and attracting traffic by any other means available • Analysis of conversion rates and adjustment of advertising campaigns depending on the result • Communication - creating responses to negative and positive user messages • Reporting and analytical work