Junior Media Buyer

Designed UX/UI for iGaming products: online casino, slots, betting platforms and promotional mechanics. Worked on key player ows: onboarding, registration, KYC, deposits, withdrawals and account management. Designed and optimized bonus systems: Free Spins, Cashback, Wagering, VIP levels, tournaments and special promotions. Developed user ows focused on conversion, retention and player lifetime value (LTV). Created gamification mechanics: missions, achievements, progress bars, reward systems, wheel of fortune and leaderboards. Working closely with the business analysts in order to collect data about the project and its audience. Designed responsive interfaces for web and mobile platforms (iOS / Android). BuiltandmaintainedUI KitsandDesignSystemstailoredforiGamingproducts. Designed wireframes, user ows and interactive prototypes. Collaborated closely with product, analytics and marketing teams to improve funnels and note pain points. Conducted user behavior analysis using tools like Google Analytics, Amplitude and Mixpanel. Designed and evaluated A/B tests to validate UX hypotheses and improve conversion rates. Worked with product metrics (Retention, DAU/MAU, Churn) to drive data- informed design decisions. Ensured compliance-aware U X (responsible gaming, limits, disclaimers) without sacrificing usability.