Senior CRM Manager

Senior CRM Manager (iGaming) Rocks Partners is hiring a Senior CRM Manager with 3+ years in iGaming. You will lead CRM strategy, launch multi-channel campaigns (email, SMS, push, pop-ups), and drive engagement, retention, and reactivation. Key tasks include segmentation, personalization, gamification (missions, tournaments, wheels), and performance analysis (OR, CTR, CR, DR, Bounce) with A/B testing. You will optimize player journeys and build automated flows. Collaboration across BI, product, design, and marketing teams is essential. Strong CRM platform knowledge (Customer.io, Optimove, Symplify, Smartico), BI tools (SQL, Tableau, Power BI), and English B2+ are required. Responsibilities: ◉ Own the CRM strategy: design, execute, and optimize multi-channel lifecycle campaigns (email, SMS, push, inbox, pop-ups) to drive player engagement, retention, and reactivation; ◉ Develop advanced segmentation and personalization strategies using behavioral, transactional, and lifecycle data to deliver highly targeted communications; ◉ Leverage gamification (missions, tournaments, wheels, points shops, etc.) to boost player activity and long-term loyalty; ◉ Monitor and analyze campaign performance (OR, CTR, CR, DR, Bounce), and translate insights into actionable improvements, including A/B and multivariate testing; ◉ Maximize conversions across key stages of the player journey, ensuring optimized onboarding, deposit, and retention flows; ◉ Design communication flows and customer journeys, including trigger-based automations and reactivation programs. ◉ Collaborate cross-functionally with BI, product, design, development, and marketing teams, as well as external providers, to align CRM initiatives with overall business goals; ◉ Support CRM platform development and integrations, continuously improving automation, tracking, and personalization capabilities. Requirements: ◉ 3+ years of experience in the iGaming industry; ◉ English proficiency at B2+ level; ◉ Strong command of CRM platforms (Customer.io, Optimove, Symplify, Smartico, etc.); ◉ Data-driven mindset with hands-on experience in segmentation, KPIs, and BI tools (SQL, Tableau, Power BI); ◉ Proven success in designing and launching gamification features. Conditions: ◉ Flexible schedule, no bureaucracy; ◉ Real earning potential; ◉ Opportunity to grow; ◉ Work with large budgets and international markets; ◉ Dynamic team, experience sharing, fast pace.