Middle Tootedisainer

• Responsible for the full design lifecycle of digital products, from discovery to launch (web and mobile) • Conducted UX research, including user and competitor analysis, translating insights into practical design solutions • Designed user journeys, wireframes, and high-fidelity interactive prototypes • Delivered UI designs aligned with the design system and overall product objectives • Contributed to the maintenance and evolution of the design system to ensure consistency and scalability • Worked closely with product managers, engineers, and analysts to define requirements and validate solutions • Supported feature planning, hypothesis testing, and continuous improvement of the user experience

• Designed digital products from idea to release (web and mobile) • Conducted UX research: user analysis and competitive analysis • Created user scenarios, wireframes, and interactive prototypes • Developed UI designs aligned with the design system and product business goals • Contributed to the creation and evolution of the design system • Collaborated closely with product managers, developers, and analysts